Produktinformation
This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.Produktkennzeichnungen
HerausgeberWynne W. Chin, Vincenzo Esposito Vinzi, Huiwen WANG, Jörg Henseler
ISBN-103540328254
ISBN-139783540328254
eBay Product ID (ePID)59610440
Produkt Hauptmerkmale
VerlagSpringer-Verlag Gmbh, Springer Berlin
Erscheinungsjahr2010
Anzahl der SeitenX Seiten
PublikationsnameHandbook of Partial Least Squares
SpracheEnglisch
ProduktartLehrbuch
AutorVincenzo Esposito Vinzi, Wynne W. Chin, Huiwen Wang, Jörg Henseler
ReiheSpringer Handbooks of Computational Statistics
Zusätzliche Produkteigenschaften
Item Length24cm
Item Weight1kg