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Product Identifiers
PublisherHoughton Mifflin Harcourt Publishing Company
ISBN-100395906253
ISBN-139780395906255
eBay Product ID (ePID)554307
Product Key Features
Edition3
Book TitleGuerrilla Marketing : Secrets for Making Big Profits from Your Small Business
Number of Pages400 Pages
LanguageEnglish
TopicMarketing / General, General
Publication Year1998
FeaturesRevised
GenreBusiness & Economics
AuthorJay Conrad Levinson
Book SeriesGuerrilla Marketing Ser.
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight17.3 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN98-024984
Reviews"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable." The Los Angeles Times, No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable.
Dewey Edition21
Dewey Decimal658.8
Edition DescriptionRevised edition
SynopsisWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century., Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management.
LC Classification NumberHF5415.L477 1998
