MOMENTAN AUSVERKAUFT
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Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-101071813145
ISBN-139781071813140
eBay Product ID (ePID)5057258623
Product Key Features
Number of Pages496 Pages
Publication NameIntroduction to Business
LanguageEnglish
Publication Year2023
SubjectCareers / General, General
TypeTextbook
AuthorHeidi M. Neck, Emma L. Murray, Christopher P. Neck
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Weight35.1 Oz
Item Length10 in
Item Width8 in
Additional Product Features
Intended AudienceCollege Audience
ReviewsThe authors approach to writing allows the average student to approach the topic in a way others do not. The integration of a globalapproach is sometimes not effective in other texts. It is here. This is definitely atext I would recommend to my faculty asDepartment Chair., Simplified layout, current, contemporary examples. It presents information in a different format and should generate more classroom conversation., A cutting-edge approach to business instruction through the lens of entrepreneurship. I like the information discussed on nature of work and new trends such as gig economies., A textbook with features that help your students learn and understand business better and help them to retain the information longer. I love the simplicity and forwardness of it., "The book provides a good summary of important topics, business cases for students to analyze and alsoengage in, good discussionquestions, and mindset activities that will help learners apply the knowledge gained." - Dr. Jody-Lynn Rebek, Algoma University, This text covers all ofthe essential areas of business--with a refreshing focus on corporate social responsibility., Apractical straight-forward introduction to business concepts. Gives students case examples to explain various concepts. I really appreciate the business ethics cases at the end of each chapter instead of one single chapter on ethics. I think it helps reinforce to students that ethics is a part of every aspect of business and helps them think more comprehensively about it., The content is up-to-date and relevant. This book has more chapters that are realistic in nature to the current business environment., The book provides a good summary of important topics, business cases for students to analyze and alsoengage in, good discussionquestions, and mindset activities that will help learners apply the knowledge gained., "This text is built for in-class discussions and activities. It helps students develop an important entrepreneurial mindset that is important for their careers. It has a lot more actionable and assignable exercises for in class and outside of class. Its a flip-theclassroom/hyflexmodel textbook." -RyanKauth, University of Wisconsin Green Bay, This text is built for in-class discussions and activities. It helps students develop an important entrepreneurial mindset that is important for their careers. It has a lot more actionable and assignable exercises for in class and outside of class. Its a flip-theclassroom/hyflexmodel textbook., I think the authors have done a good job of using a variety of businesses of different sizes and different types of industries to enhancethe concepts.
Table Of ContentBUSINESS IN AN ENTREPRENEURIAL WORLDChapter 1 The Business of BusinessChapter 2 Business Without BordersChapter 3 The Entrepreneurial MindsetBLOCK 1 THE OFFERINGChapter 4 Business CreationChapter 5 Business ModelsChapter 6 Business Strategy for Competitive AdvantageBLOCK 2 MARKETS AND CUSTOMERSChapter 7 Marketing & SalesChapter 8 Customers and Market SegmentsBLOCK 3 STRUCTURE AND PURPOSEChapter 9 Organizational Structure and DesignChapter 10 Organizational Mission and CultureBLOCK 4 PEOPLE INSIDE THE BUSINESSChapter 11 Management and LeadershipChapter 12 Human Resource ManagementChapter 13 Motivation and EmpowermentChapter 14 Communication in BusinessBLOCK 5 PERFORMANCEChapter 15 Operations and Quality ManagementChapter 16 Data Management and AnalyticsChapter 17 Accounting and Financial StatementsChapter 18 Financial ManagementAppendix A: Legal Issues (Online Only Chapter)Appendix B: Putting It All Together: The Business Impact Deck
SynopsisIntroduction to Business ignites engagement and prepares readers for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire readers to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact. Also available in SAGE Vantage, an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Learn more about 978-1-0718-8685-4, Introduction to Business - Vantage Learning Platform., Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.
