Media Management : Strategy, Business Models and Case Studies by Bernd W. Wirtz (2020, Hardcover) online kaufen

Über dieses Produkt

Product Identifiers

PublisherSpringer International Publishing A&G

ISBN-103030479129

ISBN-139783030479121

eBay Product ID (ePID)5050402898

Product Key Features

Edition2

Book TitleMedia Management : Strategy, Business Models and Case Studies

Number of PagesXii, 315 Pages

LanguageEnglish

TopicMarketing / General, Media Studies, Strategic Planning

Publication Year2020

IllustratorYes

GenreSocial Science, Business & Economics

AuthorBernd W. Wirtz

Book SeriesSpringer Texts in Business and Economics Ser.

FormatHardcover

Dimensions

Item Weight23.4 Oz

Item Length9.3 in

Item Width6.1 in

Additional Product Features

Dewey Edition23

Number of Volumes1 vol.

Dewey Decimal302.23068

Table Of ContentFoundations of media management.- Characteristics of media management.- Value-creation systems of media enterprises.- Functions of media management.- Business models and value creation in the newspaper and magazine market 126.- Business models and value creation in the book market.- Business models and value creation in in the movie market.- Business models and value creation in in the TV market.- Business models and value creation in the radio market.- Business models and value creation in the music market.- Business models and value creation in the music market.-Business models and value creation in the Internet market.- International media management.- Integrated media conglomerates and cross-media.- Case Studies.

Synopsis"Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice." Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG "The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior." The textbook "Media and Internet Management" stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers." Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG "The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute "must have" for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers." Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG "Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. " Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York "Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication "Media Management". His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it." Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

LC Classification NumberHF5826.5