MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherCengage South-Western
ISBN-100324226217
ISBN-139780324226218
eBay Product ID (ePID)46011650
Product Key Features
Number of Pages560 Pages
LanguageEnglish
Publication NameStrategic Management : Building and Sustaining, Competitive Advantage
Publication Year2005
SubjectIndustrial Management, Commerce, Management, Strategic Planning
FeaturesRevised
TypeTextbook
Subject AreaBusiness & Economics
AuthorDavid Lei, Robert A. Pitts
FormatTrade Paperback
Dimensions
Item Weight36.1 Oz
Item Length8 in
Item Width10 in
Additional Product Features
Edition Number4
Intended AudienceCollege Audience
LCCN2005-921619
Dewey Edition22
IllustratedYes
Dewey Decimal658.4/012
Table Of Content1. Introduction. 2. The Competitive Environment: Assessing Industry Attractiveness. 3. Firm Capabilities: Assessing Strengths and Weaknesses. 4. Opportunities for Distinction: Building Competitive Advantage. 5. Shifts in Competitive Advantage: Responding to Environmental Change. 6. Corporate Strategy: Leveraging Resources to Extend Advantage. 7. Global Strategy: Harnessing New Markets to Extend Advantage. 8. Strategic Alliances: Competing and Cooperating for Advantage. 9. Designing Organizations for Advantage. 10. Balancing Integration and Change: Building Learning Organizations. 11. Corporate Governance: Instilling Principles for Enduring Advantage.
Edition DescriptionRevised edition
SynopsisExplores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process., STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.
LC Classification NumberHD30.28.P528 2006
