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Product Identifiers
PublisherUniversity of Pennsylvania Press
ISBN-100812238249
ISBN-139780812238242
eBay Product ID (ePID)30777787
Product Key Features
Number of Pages352 Pages
LanguageEnglish
Publication NameEugenic Design : Streamlining America in the 1930s
SubjectUnited States / 20th Century, Discrimination & Race Relations, Sociology / General, Industrial Design / General, Life Sciences / Genetics & Genomics, General, American / General, Mechanics / Aerodynamics
Publication Year2004
TypeTextbook
Subject AreaDesign, Art, Technology & Engineering, Social Science, Science, History
AuthorChristina Cogdell
FormatHardcover
Dimensions
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2004-049499
Reviews"Cogdell does much to advance our understanding of an anomalous 1930s aesthetic that has befuddled several generations of the best design historians. Her thesis is provocative, her writing is well paced, and her argument is convincing."- Journal of American History, "A significant contribution to the field of cultural history broadly defined. Cogdell's argument is compelling, and the evidence makes a strong case for linking an important modernist artistic movement with an important--and nefarious--scientific doctrine. This book will be widely read and discussed."--Robert W. Rydell, author of World of Fairs: The Century-of-Progress Expositions, "An ambitious attempt to link the professionalization of industrial design with the popular eugenics movement of the 1930s. . . . A bold and truly original thesis."- Technology and Culture, "Cogdell does much to advance our understanding of an anomalous 1930s aesthetic that has befuddled several generations of the best design historians. Her thesis is provocative, her writing is well paced, and her argument is convincing."-- Journal of American History, "This highly original, well written, carefully crafted, and vigorously argued volume is a notable addition to American intellectual and cultural history."- Enterprise and Society, "This highly original, well written, carefully crafted, and vigorously argued volume is a notable addition to American intellectual and cultural history."-- Enterprise and Society, "Christina Cogdell provocatively locates the ideology of streamlining in the popular eugenics movement of the 1930s. Tracing complex connections between personal philosophies of industrial designers and the visual rhetoric of their public design work, her cultural reading of design situates it dramatically at the intersection of science, technology, and popular culture. This book could well revolutionize the field of design history."-Jeffrey Meikle, author of Twentieth-Century Limited: Industrial Design in America, 1925-1939, "Christina Cogdell provocatively locates the ideology of streamlining in the popular eugenics movement of the 1930s. Tracing complex connections between personal philosophies of industrial designers and the visual rhetoric of their public design work, her cultural reading of design situates it dramatically at the intersection of science, technology, and popular culture. This book could well revolutionize the field of design history."--Jeffrey Meikle, author ofTwentieth-Century Limited: Industrial Design in America, 1925-1939, "An ambitious attempt to link the professionalization of industrial design with the popular eugenics movement of the 1930s. . . . A bold and truly original thesis."-- Technology and Culture, "A significant contribution to the field of cultural history broadly defined. Cogdell's argument is compelling, and the evidence makes a strong case for linking an important modernist artistic movement with an important-and nefarious-scientific doctrine. This book will be widely read and discussed."-Robert W. Rydell, author of World of Fairs: The Century-of-Progress Expositions, "Christina Cogdell provocatively locates the ideology of streamlining in the popular eugenics movement of the 1930s. Tracing complex connections between personal philosophies of industrial designers and the visual rhetoric of their public design work, her cultural reading of design situates it dramatically at the intersection of science, technology, and popular culture. This book could well revolutionize the field of design history."--Jeffrey Meikle, author of Twentieth-Century Limited: Industrial Design in America, 1925-1939
Dewey Edition22
IllustratedYes
Dewey Decimal363.92097309043
Table Of Content1. Introduction: Controlling evolution 2. Products or bodies? Streamline design and eugenics as applied biology 3. Progenitors of the future: Popularizing streamlining and eugenics during the 1930s 4. "Flow is the word": Biological efficiency and streamline design 5. Race hygiene, product hygiene: Curing disease through sterilization 6. Future perfect? The elusive "ideal type" 7. Conclusion: Pseudoscience? Pseudostyle?
SynopsisIn 1939, Vogue magazine invited commercial designer Raymond Loewy and eight of his contemporaries--including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss--to design a dress for the "Woman of the Future" as part of its special issue promoting the New York World's Fair and its theme, "The World of Tomorrow." While focusing primarily on her clothing and accessories, many commented as well on the future woman's physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers' fascination with eugenics--especially that of Norman Bel Geddes--began during the previous decade, and its principles permeated their theories of the modern design style known as "streamlining." In Eugenic Design , Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits could--and should--be cultivated through selective breeding. Streamline designers approached products the same way eugenicists approached bodies. Both considered themselves to be reformers advancing evolutionary progress through increased efficiency, hygiene and the creation of a utopian "ideal type." Cogdell reconsiders the popular streamline style in U.S. industrial design and proposes that in theory, rhetoric, and context the style served as a material embodiment of eugenic ideology. With careful analysis and abundant illustrations, Eugenic Design is an ambitious reinterpretation of one of America's most significant and popular design forms, ultimately grappling with the question of how ideology influences design., In Eugenic Design , Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits could--and should--be cultivated through selective breeding.
LC Classification NumberHQ755.5.U5C64 2004
