MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherBocconi University Press
ISBN-108831322699
ISBN-139788831322690
eBay Product ID (ePID)28057262554
Product Key Features
Number of Pages160 Pages
Publication NameAmarone and Beyond : Masi: 250 Years of Harvests, Family and Business
LanguageEnglish
SubjectEntrepreneurship, Industries / Food Industry, Chemistry / Industrial & Technical
Publication Year2023
TypeTextbook
AuthorSandro Boscaini
Subject AreaScience, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight9.6 Oz
Item Length9.2 in
Item Width6 in
Additional Product Features
Intended AudienceScholarly & Professional
Dewey Edition23
ReviewsMasi is one of the most successful and recognized wine companies in the world; their products are exported to 140 countries, and Boscaini is one of the legends of the Italian wine industry. Known as 'Mister Amarone' (By Tom Hyland)
IllustratedYes
Dewey Decimal641.22094534
SynopsisSandro Boscaini represents the sixth generation of a dynasty deeply rooted in the Valpolicella that has turned its love of the land and passion for Amarone, the legendary wine produced there, into the driving force behind a company and a brand that have acquired worldwide standing. This is his account of a family enterprise dating back to 1772, the year of the first harvest. It is a tale that covers two and a half centuries of winemaking tradition and innovation, told against the backdrop of historical events and interwoven with personal anecdotes and intriguing narrative regarding the family, its alliances, vineyards, cellars and vision for the future. While the first part is largely chronological, the second focuses more on management and company organization, describing how and why particular business strategies came into being. As the title of the book suggests, Masi is more than Amarone: it represents an enlightening case history of Made in Italy at its very best., Amarone And Beyond, Sandro Boscaini represents the sixth generation of a dynasty deeply rooted in the Valpolicella that has turned its love of the land and passion for Amarone, the legendary wine produced there, into the driving force behind a company and a brand that have acquired worldwide standing. This is his account of a family enterprise dating back to 1772, the year of the first harvest. It is a tale that covers two and a half centuries of winemaking tradition and innovation, told against the backdrop of historical events and interwoven with personal anecdotes and intriguing narrative regarding the family, its alliances, vineyards, cellars and vision for the future. While the first part is largely chronological, the second focuses more on management and company organization, describing how and why particular business strategies came into being. As the title of the book suggests, Masi is more than Amarone: it represents an enlightening case history of Made in Italy at its very best.
LC Classification NumberTP559
