MOMENTAN AUSVERKAUFT
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Product Identifiers
PublisherAssouline
ISBN-10275940434X
ISBN-139782759404346
eBay Product ID (ePID)27038533865
Product Key Features
Book TitleGeorge Lois: the Esquire Covers
Number of Pages200 Pages
LanguageEnglish
TopicPublishing, United States / 20th Century, Graphic Arts / Advertising, United States / General
Publication Year2010
IllustratorYes
GenreDesign, Language Arts & Disciplines, History
AuthorGeorge Lois
FormatHardcover
Dimensions
Item Weight60.1 Oz
Item Length12 in
Item Width9 in
Additional Product Features
Intended AudienceTrade
Dewey Edition22
Dewey Decimal741.652092
SynopsisIn 2008, the Museum of Modern Art acquired a wide range of George Lois's groundbreaking Esquire magazine covers and put them on display for a full year. This volume collects the entirety of that exhibit, many more covers, and unseen images from Lois's private collection., In 2008, the Museum of Modern Art acquired a wide range of George Lois's groundbreaking Esquire magazine covers and put them on display for a full year. The Esquire Covers at MoMA collects the entirety of that exhibit, many more covers, and unseen images from Lois's private collection, including personal photographs of the designer at work and outtakes of a shoot with Andy Warhol. George Lois, who led advertising's creative revolution in the 1960s, was hand-picked by the legendary editor Harold Hayes to convey visually that Esquire—a leading proponent of another creative revolution of the time, New Journalism—was on the cutting edge of profound changes in American culture. With images of JFK, RFK, and Martin Luther King, Jr. watching over Arlington National Cemetery; of Richard Nixon under the makeup-artist's powder-puff; and of Muhammad Ali as the martyred Saint Sebastian, he did just that., In 2008, the Museum of Modern Art acquired a wide range of George Lois' groundbreaking Esquire magazine covers and put them on display for a full year. The Esquire Covers @ MoMA catalogs entire exhibit along with unseen images from Lois' private collec tion, including personal photographs of the designer at work and outtakes of a shoot with Andy Warhol. George Lois, who led advertising's creative revolution in the 1960s, was hand-picked by the legendary editor Harold Hayes to convey visually that Esquire - a leading proponent of another creative revolution of the time, New Journalism - was on the cutting edge of profound changes in American culture. With images of JFK, RFK, and Martin Luther King, Jr. watching over Arlington National Cemetery; of Richard Nixon under the makeup-artist's powder-puff; and of Muhammad Ali as the martyred Saint Sebastian, he did just that. AUTHOR George Lois is an adman-genius, an innovative thinker, a creator of cultural stigmas of advertising that lasts forever. Lois is the author of several books including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at The Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts. ILLUSTRATIONS 120 illustrations *
LC Classification NumberNC999.4.L64
