Then press feed button and keep it pressed until green LED blinks twice and release it. It can be used with wax ribbon for Thermal Transfer printing or without ribbon for Direct Thermal printing. Turn printer Off then On again.
Once you get it going it's an amazing piece of kit. We custom coded our own web interface for printing cloth labels, and once we cracked the code, found it incredibly versatile. Small footprint, non-nonsense label loading and robust.