Bild 1 von 1

Standardbild

Günter Müller-Stewens The Management of Luxury (Taschenbuch) (US IMPORT) - Bild 1 von 1

The Management of Luxury von Sven Reinecke Benjamin Berghaus Günter Müller-Stewens (2018, Taschenbuch)

rarewaves-united (414321)

98,8% positive Bewertungen

Preis:

€ 49,84

(inkl. MwSt.)

Kostenloser Versand

Lieferung ca. Mi, 20. Aug - Di, 2. Sep

Rücknahme:

30 Tage Rückgabe. Käufer zahlt Rückversand. Wenn Sie ein eBay-Versandetikett verwenden, werden die Kosten dafür von Ihrer Rückerstattung abgezogen.

Artikelzustand:

Neu

Autor: Günter Müller-Stewens. Contributor: Sven Reinecke (Edited by), Benjamin Berghaus (Edited by), Günter Müller-Stewens (Edited by). Produktart: Taschenbuch. Höhe: 234mm. Zustand: Neu. ISBN-10: 074948182X.

Sammeln Sie 50 Punkte | Mehr erfahrenzu eBay Plus-Punkten - wird in neuem Fenster oder Tab geöffnet

Über dieses Produkt

Produktinformation

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.