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Product Identifiers
PublisherEntrepreneur Media INC International Concepts/Entrepreneur Press
ISBN-101599186756
ISBN-139781599186757
eBay Product ID (ePID)24038419807
Product Key Features
Edition4
Book TitleUltimate Guide to Facebook Advertising
Number of Pages398 Pages
LanguageEnglish
TopicWeb / Social Media, Entrepreneurship, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year2020
IllustratorYes
GenreComputers, Business & Economics
AuthorPerry Marshall, Thomas Meloche, Bob Regnerus, Mark Ingles
Book SeriesUltimate Ser.
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight30.3 Oz
Item Length10 in
Item Width8 in
Additional Product Features
Intended AudienceTrade
LCCN2020-037826
Dewey Edition23
Dewey Decimal659.14/4
SynopsisNew Customers Are Waiting...Find Them On Facebook Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after--10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight, What started as a way to connect with friends and family is now one of the largest advertising vehicles for small and large businesses. Facebook users make 2 billion searches every month researching everything from leading trends to local businesses. And with 94 percent of social media marketers using Facebook as an advertising platform, businesses won't want to be left in the dark. Perry Marshall, joined by co-authors Thomas Meloche and Bob Regnerus, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment
LC Classification NumberHF6146.I58M364 2020
