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Retail Management : A Strategic Approach by Patrali Chatterjee, Joel Evans and Barry Berman (2017, Hardcover)

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Product Identifiers

PublisherPearson Education

ISBN-100133796841

ISBN-139780133796841

eBay Product ID (ePID)234910500

Product Key Features

Number of Pages592 Pages

Publication NameRetail Management : a Strategic Approach

LanguageEnglish

SubjectIndustries / Retailing

Publication Year2017

TypeTextbook

AuthorPatrali Chatterjee, Joel Evans, Barry Berman

Subject AreaBusiness & Economics

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight52 Oz

Item Length11.2 in

Item Width8.8 in

Additional Product Features

Edition Number13

Intended AudienceCollege Audience

LCCN2017-288725

Dewey Edition22

IllustratedYes

Dewey Decimal658.8/7

Table Of ContentBrief Contents An Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Identifying and Understanding Consumers Information Gathering and Processing in Retailing Trading-Area Analysis Site Selection Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Establishing and Maintaining a Retail Image Promotional Strategy Integrating and Controlling the Retail Strategy Appendix: Careers in Retailing

SynopsisFor courses in Retail Management. A contemporary text that helps readers thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today's retailing industry., For courses in Retail Management. A contemporary text that helps students thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.

LC Classification NumberHF5429.B45 2017