MOMENTAN AUSVERKAUFT
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Product Identifiers
PublisherCengage Learning
ISBN-101305957962
ISBN-139781305957961
eBay Product ID (ePID)229013822
Product Key Features
Number of Pages1056 Pages
Publication NameBusiness Communication : Process and Product
LanguageEnglish
Publication Year2017
SubjectBusiness Communication / General
FeaturesRevised
TypeTextbook
AuthorMary Ellen Guffey, Dana Loewy
Subject AreaBusiness & Economics
SeriesMindtap Course List Ser.
FormatHardcover
Dimensions
Item Height11 in
Item Weight59.3 Oz
Item Length1.3 in
Item Width8.5 in
Additional Product Features
Edition Number9
Intended AudienceCollege Audience
LCCN2016-958170
Dewey Edition23
IllustratedYes
Dewey Decimal651.7
Edition DescriptionRevised edition
Table Of ContentUNIT I: COMMUNICATION FOUNDATIONS.1. Business Communication in the Digital Age.2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.3. Intercultural Communication.UNIT II: THE WRITING PROCESS.4. Planning Business Messages.5. Organizing and Writing Business Messages.6. Revising Business Messages.UNIT III: WORKPLACE COMMUNICATION.7. Electronic Messages and Digital Media.8. Positive Messages.9. Negative Messages.10. Persuasive and Sales Messages.UNIT IV: Reports, Proposals, and Presentations.11. Reporting in the Digital Age Workplace.12. Informal Business Reports.13. Proposals, Business Plans, and Formal Business Reports.14. Business Presentations.UNIT V: EMPLOYMENT COMMUNICATION.15. The Job Search, Résumés, and Cover Letters in the Digital Age.16. Interviewing and Following Up.Appendix A: Document Format Guide.Appendix B: Citation Format Guide.Appendix C: Correction Symbols and Proofreading Marks.Appendix D: Grammar and Mechanics Guide.
SynopsisLet BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepare you for success in today's digital workplace. This leading textbook and vast digital resources help you develop the communication competencies that employers value most, such as superior writing, speaking, presentation, critical thinking, and teamwork skills. Two thoroughly updated employment chapters offer tips to prepare you for a labor market that is more competitive, more mobile, and more dependent on technology than ever before. Authors Mary Ellen Guffey and Dana Loewy have interviewed practitioners as well as researched hundreds of articles and blogs to capture the latest trends, technologies, and practices for the most up-to-date advice on how to ace the job search, résumés, cover letters, interviews, and follow-up activities. Optional grammar reviews in each chapter, including a complete grammar guide in the end-of-book appendix, help you improve critical English language skills., Let BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepare you for success in today's digital workplace. This leading textbook and vast digital resources help you develop the communication competencies that employers value most, such as superior writing, speaking, presentation, critical thinking, and teamwork skills. Two thoroughly updated employment chapters offer tips to prepare you for a labor market that is more competitive, more mobile, and more dependent on technology than ever before. Authors Mary Ellen Guffey and Dana Loewy have interviewed practitioners as well as researched hundreds of articles and blogs to capture the latest trends, technologies, and practices for the most up-to-date advice on how to ace the job search, resumes, cover letters, interviews, and follow-up activities. Optional grammar reviews in each chapter, including a complete grammar guide in the end-of-book appendix, help you improve critical English language skills., Let BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepare you for success in today's digital workplace. This leading textbook and vast digital resources help you develop the communication competencies that employers value most, such as superior writing, speaking, presentation, critical thinking, and teamwork skills. Two thoroughly updated employment chapters offer tips to prepare you for a labor market that is more competitive, more mobile, and more dependent on technology than ever before. Authors Mary Ellen Guffey and Dana Loewy have interviewed practitioners as well as researched hundreds of articles and blogs to capture the latest trends, technologies, and practices for the most up-to-date advice on how to ace the job search, rsums, cover letters, interviews, and follow-up activities. Optional grammar reviews in each chapter, including a complete grammar guide in the end-of-book appendix, help you improve critical English language skills.
LC Classification NumberHF5718.3.G838 2018
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