MOMENTAN AUSVERKAUFT
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Product Identifiers
PublisherPearson Education, The Limited
ISBN-100273720821
ISBN-139780273720829
eBay Product ID (ePID)222193818
Product Key Features
Book TitleResearch Methods for Arts and Event Management
Number of Pages520 Pages
LanguageEnglish
Publication Year2014
TopicEvent Planning, Business Aspects
IllustratorYes
GenreArt, Performing Arts, Reference
AuthorA. Veal, Christine Burton
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight34.5 Oz
Item Length9.6 in
Item Width7.2 in
Additional Product Features
LCCN2014-017941
Dewey Edition23
Dewey Decimal394.2
Table Of ContentPart 1 Introduction 1 Introduction to research: what, why and who? 2 Approaches to research in the arts and events 3 Starting out: research plans and proposals 4 Research ethics 5 The range of research methods 6 Reviewing the literature Part 2 Data collection 7 Secondary data sources and measurement 8 Observation 9 Qualitative methods: introduction and data collection 10 Questionnaire surveys: typology, design and coding 11 Experimental research 12 The case study method 13 Sampling: quantitative and qualitative Part 3 Data analysis 14 Analysing secondary data 15 Analysing qualitative data 16 Analysing quantitative data 17 Statistical analysis Part 4 Communicating results 18 Research reports and presentations
SynopsisResearch Methods for Arts and Event Management provides a compelling and comprehensive guide to research methods for undergraduate and postgraduate students in arts and event management, as well as for managers in the arts/culture/events industries. This book provides students and practising managers with the following: * Essential skills in designing their own qualitative and quantitative research studies that can be implemented in a real working environment * Guidance in designing, managing, and monitoring research work which students and practising managers may commission from consultants * The necessary theoretical and practical basis to identify and implement appropriate methodologies to conduct research for academic dissertations and theses in the fields of arts, cultural and event management. Furthermore, the book provides readers with multiple test questions, exercises and further resources, as well as a section on specialist terminology. A. J. Veal is Adjunct Professor at the School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia. Christine Burton is an Associate Professor with the UTS Business School, University of Technology, Sydney. Her research focuses on audience development in the museum and arts sectors. Prior to becoming an academic, Christine worked as an arts consultant in Australia and the United Kingdom. Christine has worked on a number of research projects and consultancies including social impact of the arts, arts facilities development and public art planning and development., Research Methods for Arts and Events Management provides a compelling and comprehensive guide to research methods for undergraduate and postgraduate students in arts and events management, as well as for managers in the industry. It provides students and practising managers with: * Essential skills to design qualitative and quantitative research studies * Guidance in designing, managing, and monitoring research work * The theory behind, and application of, identifying and implementing appropriate research methodologies * Exercises to consolidate learning and help students to put the theory into practice., Research Methods for Arts and Events Management provides a compelling and comprehensive guide to research methods for undergraduate and postgraduate students in arts and events management, as well as for managers in the industry. It provides students and practising managers with: Essential skills to design qualitative and quantitative research studies Guidance in designing, managing, and monitoring research work The theory behind, and application of, identifying and implementing appropriate research methodologies Exercises to consolidate learning and help students to put the theory into practice.
LC Classification NumberGT3405.V43 2014
