Produktinformation
This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies. In doing so, they cover collaboration and partnerships, open innovation, biopharmaceuticals, translational medicine, good manufacturing practice, regulatory affairs, and portfolio management. Each chapter covers controversial aspects of recent developments in the pharmaceutical industry, with the aim of stimulating productive debates on the most effective and efficient innovation processes. A must-have for young professionals and MBA students preparing to enter R&D in pharma or biotech as well as for students on a combined BA/biomedical and natural sciences program.Produktkennzeichnungen
HerausgeberAlexander Schuhmacher, Markus Hinder, Oliver Gassmann
ISBN-103527339132
ISBN-139783527339136
eBay Product ID (ePID)218680820
Produkt Hauptmerkmale
VerlagWiley Vch Verlag Gmbh, Wiley-Vch Verlag Gmbh & Co. Kgaa
Erscheinungsjahr2016
Anzahl der SeitenXxii Seiten
PublikationsnameValue Creation in The Pharmaceutical Industry
SpracheEnglisch
ProduktartLehrbuch
AutorAlexander Schuhmacher, Markus Hinder, Oliver Gassmann
FormatGebundene Ausgabe
Zusätzliche Produkteigenschaften
Item Length25cm
Item Weight1kg