Produktinformation
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.Produktkennzeichnungen
ISBN-101292092629
ISBN-139781292092621
eBay Product ID (ePID)215569101
Produkt Hauptmerkmale
VerlagAddison Wesley
Erscheinungsjahr2018
Anzahl der Seiten832 Seiten
SpracheEnglisch
PublikationsnameMarketing Management, Global Edition
ProduktartLehrbuch
AutorPhilip Kotler
FormatTaschenbuch
Zusätzliche Produkteigenschaften
HörbuchNo
MitautorKevin Lane Keller
Item Height3cm
Item Length26cm
AusgabeAusgabe Nr. 15 des Jahres 16
Item Width21cm