Produktinformation
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.Produktkennzeichnungen
ISBN-103658088141
ISBN-139783658088149
eBay Product ID (ePID)208377174
Produkt Hauptmerkmale
VerlagSpringer Fachmedien Wiesbaden Gmbh, Gabler, Betriebswirt.-Vlg
Erscheinungsjahr2015
Anzahl der SeitenXxiii Seiten
PublikationsnameLead Markets in Age-Based Innovations
SpracheEnglisch
ProduktartLehrbuch
AutorNils Levsen
ReiheForschungs-/Entwicklungs-/Innovations-Management
Zusätzliche Produkteigenschaften
HörbuchNo
InhaltsbeschreibungBook
Item Height1cm
Item Length21cm
Item Weight466g
Item Width14cm