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Product Identifiers
PublisherEntrepreneur Media INC International Concepts/Entrepreneur Press
ISBN-101599186306
ISBN-139781599186306
eBay Product ID (ePID)18038383464
Product Key Features
Book TitleDirect Mail Revolution : How to Create Profitable Direct Mail Campaigns in a Digital World
Number of Pages282 Pages
LanguageEnglish
TopicBusiness Writing, Sales & Selling / General, Marketing / Direct, Advertising & Promotion
Publication Year2019
GenreBusiness & Economics
AuthorRobert W. Bly
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight14.1 Oz
Item Length9 in
Item Width6 in
Additional Product Features
LCCN2018-046448
Dewey Edition23
TitleLeadingThe
Dewey Decimal658.8/72
Table Of ContentContents Acknowledgments Introduction: The New Direct-Mail Revolution PART I: DIRECT-MAIL PLANNING AND STRATEGY Chapter 1: Getting Started in Direct Mail Chapter 2: Planning: The Professional Approach PART II: CREATING AND PRODUCING DIRECT-MAIL CAMPAIGNS Chapter 3: Creating Irresistible Direct-Mail Offers Chapter 4: Mailing Lists Chapter 5: Writing Direct-Mail Copy That Sells Chapter 6: Direct-Mail Graphic Design Chapter 7: Direct-Mail Production Chapter 8: Direct-Mail Testing PART III: DIRECT-MAIL COMPONENTS AND FORMATS Chapter 9: Sales Letters Chapter 10: Direct-Mail Brochures Chapter 11: Reply Elements Chapter 12: Self-Mailers Chapter 13: Postcards PART IV: INTEGRATING DIRECT MAIL AND DIGITAL MARKETING Chapter 14: Landing Pages Chapter 15: Content Marketing Chapter 16: Email Chapter 17: Integrated Campaigns and Sales Funnels Appendix I: Direct-Mail Vendors Appendix II: Bibliography About the Author Index
SynopsisBOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it's easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution , legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you're new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the "magic words" of direct-response copy Avoid the most common "snail mail" mistakes that will get your marketing ignored Plus, receive Bly's very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you've been hoping for., In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution. In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to:Create a comprehensive direct mail marketing strategyDesign marketing materials that connect with your target customersCraft letters, brochures, and postcards that stand outSeamlessly integrate direct mail with your digital marketing strategyAvoid the most common snail mail mistakes that will get ignored Plus, you'll receive Bly's very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible., In our digital world, it's easy to overlook the power of a snail mail marketing piece. It's a stealth strategy at a time when the decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to. Legendary marketing copywriter Robert W. Bly shows you how to make it work for your business.
LC Classification NumberHF5415.126B5829 2019
