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Product Identifiers
PublisherScheidegger Und Albert Spiess A&G, Verlag
ISBN-103858817376
ISBN-139783858817372
eBay Product ID (ePID)175180814
Product Key Features
Number of Pages392 Pages
LanguageEnglish
Publication NameWilhelm Deffke : Pioneer of the Modern Logo
SubjectHistory & Criticism, Graphic Arts / Branding & Logo Design, Graphic Arts / Commercial & Corporate, Graphic Arts / Advertising, European
Publication Year2014
TypeTextbook
Subject AreaDesign, Art
AuthorBröhan Design Bröhan Design Foundation
FormatHardcover
Dimensions
Item Height1.6 in
Item Length13 in
Item Width10 in
Additional Product Features
Intended AudienceScholarly & Professional
ReviewsScheidegger and Spiess and the Berlin-based Bröhan Design Foundation are bringing Deffke some long-deserved recognition. . . . The volume comprises a valuable document championing an old face in the history of branding with new emphasis., Scheidegger and Spiess and the Berlin-based Brhan Design Foundation are bringing Deffke some long-deserved recognition. . . . The volume comprises a valuable document championing an old face in the history of branding with new emphasis.
Dewey Edition23
IllustratedYes
Dewey Decimal741.6092
Table Of ContentIntroduction From the Logo to Digital Communication Design - Torsten Bröhan From Book to Poster The Search for a Modern Form of Surface Design - Wilhelm Deffke's Training in Wuppertal - Gerda Breuer Developing Talents - Wilhelm Deffke's Early Years in Berlin (1909-1914) - Susanne Engelhard Deffke and the Werkbund - Christopher Oestereich Wilhelm Deffke's Posters - René Grohnert From Logo to Corporate Design From Wilhelmwerk (1915-1920) to Internatio (1920-1933) - The Wilhelm Deffke and Carl Ernst Hinkefuss Advertising Studios - Roland Jaeger The Book Handelsmarken und Fabrikzeichen - Ute Brüning Avant Garde vs. Avant Garde - Questioning Historiography on the Basis of Wilhelm Deffke's Designs for the Wuppertal Coat of Arms - Julia Meer Why a Deffke Trademark? - Deffke's Logos 1934-1950 - Christoph Janik From Advertising to Architecture The Anonymous Creator of a Famous Company Logo Deffke's Signet for the Cigarette Manufacturer Reemtsma - Roland Jaeger/Peter Nils Dorén Deffke and Manoli - Susanne Engelhard/Christoph Janik The Total Work of Advertising Rückforth - From Signet to Trade Fair Stand - Wilhelm Deffke and the Rückforth AG 1921-1924 - Susanne Engelhard/Christoph Janik From Architecture to Teaching Wilhelm Deffke's Glass Trade Fair Stand for the Tesma Cigarette Factory, Berlin - Susanne Engelhard/Christoph Janik Wilhelm Deffke as an Architekt - Karen Lelonek The Utopian Project M - Wilhelm Deffke and Magdeburg - Norbert Eisold Bibliography and Appendix Wilhelm Deffke - Biography - Christoph Janik Catalogue of Illustrations Deffke Client Directory Deffke Bibliography - Burkhard Sülzen Selected Bibliography Index Copyrights and Photo Credits Authors Acknowledgements
SynopsisA comprehensive monograph on the work of the German graphic design pioneer Wilhelm Deffke. Richly illustrated with more than 900 images, most of them previously unpublished, Considered one of the pioneers of modern corporate design and termed "Father of the Modern Logo" by the US critic Steven Heller, Deffke is indeed known to insiders on an international level. Yet only a fraction of his designs have ever been shown in public. This richly illustrated comprehensive monograph is the first book ever published about the great German graphic designer, commercial artist, architect, and poster and book designer Wilhelm Deffke. Fourteen essays present the wide-ranging aspects of Deffke's work within the context of the development of design in Europe, and more than 500 images illustrate his pioneering achievements in the field of poster and commercial art, including his over 10,000 company and product logos in particular but also designs for exhibitions and trade fair stands. The book - and an exhibition at Museum Folkwang / German Poster Museum in Essen in fall 2013 - offers the opportunity for the long overdue rediscovery of an exceptional artistic personality., Considered the "father of the modern logo," the commercial artist and architect Wilhelm Deffke cofounded Germany's first modern advertising agency in 1915. He argued that a company's logo should serve as the foundation of its advertising and by 1950 he had designed more than ten thousand logos. Many of them were notable for their style, which was unusually abstract for the time. The first book ever published about Deffke, Wilhelm Deffke features five hundred beautifully reproduced images illustrating his achievements in poster and commercial art. These include not only his logos for companies and products but also his designs for exhibitions and trade fairs. Fourteen insightful essays accompany the images, exploring Deffke's significance and situating his work in the context of German, European, and international design. Published to coincide with an exhibition at the German Poster Museum in Essen, this book invites readers to rediscover an exceptional figure in the history of advertising and graphic design.
LC Classification NumberNC999.6.G3
