MOMENTAN AUSVERKAUFT
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Product Identifiers
PublisherMcGraw-Hill Higher Education
ISBN-100072346523
ISBN-139780072346527
eBay Product ID (ePID)1667437
Product Key Features
Edition3
Book TitleSmall Business Management : an Entrepreneur's Guidebook
Number of PagesXviii, 510 Pages
LanguageEnglish
TopicManagement, Small Business
IllustratorYes
GenreBusiness & Economics
AuthorLeon C. Megginson, Mary Jane Byrd, William L. Megginson
FormatTrade Paperback
Dimensions
Item Height1.2 in
Item Weight33.6 Oz
Item Length10 in
Item Width8 in
Additional Product Features
LCCN99-012822
Dewey Edition21
Dewey Decimal658.02/2
Edition DescriptionStudent edition,Revised edition
Table Of ContentPART I The Challenge of Owning and Managing a Small Business Chapter 1 The Dynamic Role of Small Business Chapter 2 Opportunities and Challenges in Small Business Chapter 3 Legal Forms of Ownership PART II Planning for and Organizing a Business Chapter 4 How to Become the Owner of a Small Business Chapter 5 The Role of Planning In Organizing and Managing a Small Business Chapter 6 Obtaining the Right Financing for Your Business PART III Marketing Goods and Services Chapter 7 Developing Marketing Strategies Chapter 8 Product Promotion and Distribution PART IV Organizing and Managing the Business Chapter 9 Managing Human Resources and Diversity in Small Firms Chapter 10 Maintaining Relationships with Your Employees and Their Representatives PART V Operating the Business Chapter 11 Locating and Laying Out Operating Facilities Chapter 12 Purchasing, Inventory, and Quality Control PART VI Financial Planning and Control Chapter 13 Planning for Profit Chapter 14 Budgeting and Controlling Operations and Taxes Chapter 15 Using Computer Technology in Small Businesses PART VII Providing Present and Future Security for the Business Chapter 16 Risk Management, Insurance, and Crime Prevention Chapter 17 Business-Government Relations and Business Ethics Chapter 18 Family-Owned Businesses: Planning for the Future Workbook for Developing a Successful Business Plan
SynopsisPresents information on planning, organizing, and managing a small business. This book is based on research, theory, and practice, with material presented from a how-to perspective, with many examples and applications from the business world. The authors have meaningful experience as owners, managers or employees of one or more small businesses.
LC Classification NumberHD62.7.S5943 2000
