Produktinformation
What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, and managing a sales team. It features clear diagrams and definitions throughout to make concepts easy to understand. Malcolm McDonald and Mike Meldrum have simplified the discipline of marketing by translating the jargon and creating an encyclopaedia of marketing terms, concepts and fundamentals. They have applied their marketing know-how to every aspect of the marketing mix, making The Complete Marketer an invaluable resource for general managers, non-qualified marketers and students taking a module in marketing as part of a broader degree course.Produktkennzeichnungen
ISBN-100749466766
ISBN-139780749466763
eBay Product ID (ePID)165818237
Produkt Hauptmerkmale
VerlagKogan Page
Erscheinungsjahr2013
Anzahl der Seiten338 Seiten
SpracheEnglisch
PublikationsnameThe Complete Marketer
ProduktartLehrbuch
AutorMalcolm Mcdonald
FormatTaschenbuch
Zusätzliche Produkteigenschaften
HörbuchNo
InhaltsbeschreibungPaperback
MitautorMike Meldrum
Item Height1cm
Item Length23cm
Item Width15cm