Best Global Brands von Julian Kutos (2011, Taschenbuch) online kaufen

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This book explains the definition of "best global brands", which is a term used in the Interbrand ranking of 2010. The book covers how this ranking is created and who the current leaders are in terms of brand value. In 2010, two brands in particular proved to be highly successful: Google and Apple. The rest of the book discusses both Google and Apple's general business strategies, how they create new products and their marketing and advertising strategies over the last few years and analyses the keys to their success. A detailed analysis of their actions is necessary in order to discover a "secret recipe" behind their methodology. The conclusion discusses the "secret recipe" of both companies through a simple formula that can guide and give directions to other companies to enhance their success.