That is a Great Buckle and Rivals any of then. The Only thing wrong is it has Ariat written on it.
I should be the one to talk since I have and wear Wrangler belt buckles a lot. If the emblem was increased in size to cover the Center It would sell "stand alone". Another thing is that the Ariat regular Buckle is Vert nice by it self. I have 3 Basket weave Belt's because for the $ that Package is hard to beat. The rope could be copper also. It would Match up with their Copper Package.
My 2 cents Mike