Increasing Revenue From Your Clients by Richard A. Connor and Tim Wells (1989, Hardcover) online kaufen

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Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100471620521

ISBN-139780471620525

eBay Product ID (ePID)1362059

Product Key Features

Book TitleIncreasing Revenue from Your Clients

Number of Pages259 Pages

LanguageEnglish

Publication Year1989

TopicGeneral, Investments & Securities / General

IllustratorYes

GenreBusiness & Economics

AuthorRichard A. Connor, Tim Wells

FormatHardcover

Dimensions

Item Weight19 Oz

Item Length2.2 in

Item Width1.4 in

Additional Product Features

Intended AudienceTrade

LCCN90-172379

Dewey Edition20

Dewey Decimal658.8/12

Table Of ContentCLIENT-CENTERED MARKETING: ORIENTATION, STRATEGY, AND TOOLS. The Client-Centered Marketing Approach. Classifying and Targeting Your Existing Clients. Developing Value-Added Relationships. Building Marketing into the Engagement Process. Using the Client Alert System. Developing Client Service Plans. CREATING AND PROTECTING CLIENT REVENUE. Conducting the Initial Engagement. Selling Additional Services to Existing Clients. Creating and Managing a Client Referral System. Improving your Billing and Collection Results. Client Retention Planning. Making Client-Centered Marketing Work for You. Appendixes. Glossary of Terms.

SynopsisHow to create profitable revenue from existing clients. Describes a client-centered marketing approach to produce and protect revenue. Shows you how to retain clients, sell additional services to them, and how to protect revenue obtained from clients that may be targeted by more aggressive firms. Discusses how to develop client retention plans and strategies for re-establishing relations with former clients. Also reveals how to build marketing into your consultation engagement procedures.

LC Classification NumberHD8038.A1C667 1989