MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-101264024061
ISBN-139781264024063
eBay Product ID (ePID)13038721619
Product Key Features
Number of Pages800 Pages
LanguageEnglish
Publication NameEssentials of Marketing-Loose Leaf
SubjectMarketing / General
Publication Year2020
TypeTextbook
AuthorJoseph P. Cannon, William D. Perreault Jr., William D. Perreault, E. Jerome Mccarthy
Subject AreaBusiness & Economics
FormatRingbound
Dimensions
Item Height1.2 in
Item Weight50 Oz
Item Length10.8 in
Item Width8.6 in
Additional Product Features
Edition Number17
Intended AudienceCollege Audience
LCCN2019-046388
Dewey Edition23
Grade FromCollege Freshman
IllustratedYes
Grade ToCollege Graduate Student
Dewey Decimal658.8
Table Of ContentChapter One: Marketing's Value to Consumers, Firms, and Society Chapter Two: Marketing Strategy Planning Chapter Three: Evaluating Opportunities in the Changing Market Environment Chapter Four: Focusing Marketing Strategy with Segmentation and Positioning Chapter Five: Final Consumers and Their Buying Behavior Chapter Six: Business and Organizational Customers and Their Buying Behavior Chapter Seven: Improving Decisions with Marketing Information Chapter Eight: Elements of Product Planning for Goods and Services Chapter Nine: Product Management and New-Product Development Chapter Ten: Place and Development of Channel Systems Chapter Eleven: Distribution Customer Service and Logistics Chapter Twelve: Retailers, Wholesalers, and Their Strategy Planning Chapter Thirteen: Promotion--Introduction to Integrated Marketing Communications Chapter Fourteen: Personal Selling and Customer Service Chapter Fifteen: Advertising and Sales Promotion Chapter Sixteen: Publicity: Promotion Using Earned Media, Owned Media, and Social Media Chapter Seventeen: Pricing Objectives and Policies Chapter Eighteen: Price Setting in the Business World Chapter Nineteen: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
SynopsisPerreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning . There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief overview of these themes: SupportAtEveryStep.
LC Classification NumberHF5415.M378 2020
