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Product Identifiers
PublisherAmacom
ISBN-100814431623
ISBN-139780814431627
eBay Product ID (ePID)124376884
Product Key Features
Book TitleSuccessful Local Broadcast Sales
Number of Pages240 Pages
LanguageEnglish
Publication Year2007
TopicSales & Selling / Management, Personal Success, Industries / Media & Communications
GenreBusiness & Economics
AuthorPaul Weyland
FormatTrade Paperback
Dimensions
Item Height1.2 in
Item Weight11.4 Oz
Item Length9.1 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
Dewey Edition22
Grade FromTwelfth Grade
Number of Volumes1 vol.
Dewey Decimal659.14068/8
Grade ToTwelfth Grade
Edition DescriptionSpecial
SynopsisAuthor Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales., Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales. For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Successful Local Broadcast Sales gives you the tools you need to: get appointments write great proposals and presentations sell against other media like newspapers and the Internet overcome rate resistance close sales without alienating their clients create genius creative without being a creative genius calculate ROI for the client's advertising dollar land long-term contracts with local businesses negotiate more effectively Honest, practical, and accessible, Successful Local Broadcast Sales is the one handbook that shows novice and veteran salespeople how to thrive--not just survive--in the media business., For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: - get appointments - write great proposals and presentations - sell against other media like newspapers and the Internet - overcome rate resistance - close sales without alienating their clients - create genius creative without being a creative genius - calculate ROI for the client's advertising dollar - land long-term contracts with local businesses - negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive--not just survive--in the media business., For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: * get appointments * write great proposals and presentations * sell against other media like newspapers and the Internet * overcome rate resistance * close sales without alienating their clients * create genius creative without being a creative genius * calculate ROI for the client's advertising dollar * land long-term contracts with local businesses * negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive--not just survive--in the media business.
