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Product Identifiers

PublisherNorton & Company, Incorporated, w. w.

ISBN-100393912779

ISBN-139780393912777

eBay Product ID (ePID)117201004

Product Key Features

Number of Pages736 Pages

Publication NameManagerial Economics : Theory, Applications, and Cases

LanguageEnglish

Publication Year2012

SubjectIndustrial Management, Economics / Theory

TypeTextbook

AuthorNeil Doherty, Edwin Mansfield, Keith Weigelt, W. Bruce Allen

Subject AreaBusiness & Economics

FormatHardcover

Dimensions

Item Height0.1 in

Item Weight55.1 Oz

Item Length1 in

Item Width0.8 in

Additional Product Features

Edition Number8

Intended AudienceCollege Audience

LCCN2012-018763

Dewey Edition22

Dewey Decimal338.5024/658

Table Of ContentPart 1: The Need for A GuideChapter 1: IntroductionPart 2: The Nature of MarketsChapter 2: Demand TheoryChapter 3: Consumer Behavior and Rational ChoiceChapter 4: Estimating Demand FunctionsPart 3: Production and CostChapter 5: Production TheoryChapter 6: The Analysis Of CostsPart 4: Market Structure and Simple Pricing StrategiesChapter 7: Perfect CompetitionChapter 8: Monopoly and Monopolistic CompetitionPart 5: Sophisticated Market PricingChapter 9: Managerial Use of Price DiscriminationChapter 10: Bundling and Intrafirm PricingPart 6: The Strategic World of ManagersChapter 11: OligopolyChapter 12: Game TheoryChapter 13: AuctionsPart 7: Risk, Uncertainty, and IncentivesChapter 14: Risk AnalysisChapter 15: Principal-Agent Issues and Managerial CompensationChapter 16: Adverse SelectionPart 8: Government Action and Managerial BehaviorChapter 17: Government and BusinessChapter 18: Optimization TechniquesAppendix A: Technological Change and Industrial InnovationAppendix B: Business and Economic ForecastingAppendix C: Discounting and Present ValuesAppendix D: Answers to Select End-of-Chapter ProblemsAppendix E: TablesIndex

SynopsisModernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today's changing economy.

LC Classification NumberHD30.22.M354 2013