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Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118018524
ISBN-139781118018521
eBay Product ID (ePID)109075819
Product Key Features
Book TitleMondo Agnelli : Fiat, Chrysler, and the Power of a Dynasty
Number of Pages384 Pages
LanguageEnglish
Publication Year2011
TopicIndustries / Automobile Industry, Automotive / General, General, Business
IllustratorYes
GenreTransportation, Biography & Autobiography, Business & Economics
AuthorJennifer Clark
FormatHardcover
Dimensions
Item Height1 in
Item Weight23.8 Oz
Item Length9.3 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN2011-039738
Dewey Edition23
Reviews'The story of this flamboyant, well-known family from Turin, replete with love, lawsuits, suicide and sprezzatura - the Italian word for effortless nonchalance - that elevates the book into a must-read.' (The National, April 2012), "But the soul of the book is the 113-year story of feisty Fiat and the larger-than-life Agnelli family. That's when it's time to click your seat belt for a yarn that's rich with affairs, suicides, drugs, family lawsuits, secrecy, hidden assets, offshore accounts, Benito Mussolini, princes and princesses, Jackie Kennedy, palaces and yachts, spectacular weddings, stately funerals and deep family loyalty." ( USA TODAY.com , February 2012)
Dewey Decimal338.7/629222092245 B
Table Of ContentAgnelli Family Tree x Timeline xiii Prologue 1 Part I The Power of a Family 11 Chapter 1 The Scattered Pieces 13 Chapter 2 A Dynasty Is Born 31 Chapter 3 From Salad to Skinny-Dipping 55 Chapter 4 Gianni Agnelli, King of a Republic 73 Chapter 5 A Lament like a River 97 Chapter 6 Only One Person Rules at a Time 115 Chapter 7 The Wedding of the Year 127 Part II The Power of an Individual 137 Chapter 8 Unfixable Fiat 139 Chapter 9 Running on Empty 161 Chapter 10 You Deal with It, and You Move On 181 Chapter 11 Sergio Marchionne's Two-Billion-Dollar Bet 205 Chapter 12 A Completely Different Beast 215 Part III The Power of a Government 231 Chapter 13 Skin in the Game 233 Chapter 14 The Spirit of Ubuntu: I See You 263 Chapter 15 Sixteen Models in 14 Months 285 Epilogue 309 Notes 315 Acknowledgments 339 About the Author 345 Index 347
SynopsisThe fascinating story of a century-old automobile dynasty Fiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat's against-all-odds swoop on Chrysler---masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 - has made the automaker one of the most unlikely winners of the financial crisis. Mondo Agnelli is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in 2003. Gianni, the charismatic, silver-haired power broker and style icon, was the patriarch who had lead the company founded by his grandfather in 1899. But Gianni's own son had committed suicide. Without a mature heir, the dynasty and Fiat were rudderless. Backed by Gianni's closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit. A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability to bend the rules A an engaging tale for those interested in the stories behind the economic crash, the book contains never-before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had failed. A story for a wide audience, from car buffs, business readers, lovers of Italy, and anyone fascinated by the lifestyle of Europe's most glamorous industrial dynasty, this book tells the tale of how Fiat achieved the seemingly impossible -- turning around an American automotive icon everyone else had given up for dead., The fascinating story of a century-old automobile dynasty Fiat is one of the worlds largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S., " Mondo Agnelli is rich in detail and epic in scope. Its all here: the family and corporate crisis that beset the Agnellis and their company, Fiat, at the dawn of the twenty-first century, and how the moves that saved Fiat Prompted an unprecedented split in the family. From the salons of Turin to the corridors of government in Washington, where Fiats Sergio Marchionne won control of Chrysler, Jennifer Clark spins a riveting tale of family and corporate power." Paul Ingrassia , Pulitzer Prize-winning journalist and Deputy Editor in Chief of Reuters "The unlikely story of how Fiat-a company synonymous with Italy itself-was able not just to avoid bankruptcy but to revive one of Detroits Big three carmakers will be an industrial case study for the ages. As Jennifer Clarks narrative of the Agnellis captures, Fiats against-all-odds turnaround owes a great debt to the values of family capitalism. Where todays short-term investors would have sent fiat to the junkyard during its dark days, the Agnellis had the vision, the guts, and the global savvy to hang on." Rob Cox ,. U.S. Editor, Reuters Breakingviews " Mondo Agnelli is a wonderful book that captures the highly colorful history of Fiat and the Agnelli family from the companys earliest days in 1899 to the amazing turbulence that led to the merger of Chrysler and Fiat a few years ago. Ms. Clark has done an exhaustive review of the literature and conducted a large number of personal interviews to create a well-written, riveting, and spectacular story. As someone who has followed the industry for many years and knows some of the key players personally, I feel privileged to have had a chance to review this very special book. If you have even a marginal interest in the saga of the auto industry, it is a must-read." Dave Cole , PhD, Chairman, Auto Harvest, and Chairman Emeritus, Center for Automotive Research
LC Classification NumberHD9710.A2
