MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherRoutledge
ISBN-101032495804
ISBN-139781032495804
eBay Product ID (ePID)14067053936
Product Key Features
Number of Pages520 Pages
Publication NameMediawriting : Print, Broadcast, Online, and Public Relations
LanguageEnglish
SubjectCommunication Studies, Public Relations, Journalism, Linguistics / General
Publication Year2024
TypeTextbook
Subject AreaLanguage Arts & Disciplines, Business & Economics
AuthorDeborah A. Silverman
FormatTrade Paperback
Dimensions
Item Weight15.9 Oz
Item Length9.7 in
Item Width6.9 in
Additional Product Features
Edition Number6
Intended AudienceCollege Audience
LCCN2024-006761
Dewey Edition23
IllustratedYes
Dewey Decimal808.066302
Table Of ContentPreface: Introduction to MediaWriting 1. Communication Theory and News Values 2. Ethical Decisions in Writing and Reporting 3. Legal Considerations in Media Writing 4. Fundamentals of Writing and Editing 5. Communications Challenges in the Digital Age 6. Crafting Leads and Observing Style 7. Writing and Reporting the News 8. The Art of Interviewing 9. Research from Documents and Other Sources 10. Using Quotations and Sources in News Writing 11. Feature Writing 12. Preparing Broadcast Copy 13. Reporting for Radio and Television 14. Preparing News Releases 15. Writing for Organizational Media 16. Advocacy and Speech Writing Index
SynopsisAccessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting "fake news" and "deep fakes"; Strategies for integrating sound bites into broadcast scripts; New "It Happened to Me" anecdotes from the authors' experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources., Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.
LC Classification NumberP96.A86W48 2024
