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Das Kaltstartproblem: So starten und skalieren Sie Netzwerkeffekte von Andrew Chen-
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Standort: Sparks, Nevada, USA
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eBay-Artikelnr.:403955676530
Artikelmerkmale
- Artikelzustand
- Publication Date
- 2021-12-07
- Pages
- 400
- ISBN
- 9780062969743
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins
ISBN-10
0062969749
ISBN-13
9780062969743
eBay Product ID (ePID)
17050024615
Product Key Features
Book Title
Cold Start Problem : How to Start and Scale Network Effects
Number of Pages
400 Pages
Language
English
Topic
Industries / Computers & Information Technology, Knowledge Capital, Entrepreneurship, Product
Publication Year
2021
Illustrator
Yes
Genre
Design, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
18.8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-045319
TitleLeading
The
Reviews
"A practical handbook for entrepreneurs struggling with how to effectively apply what can be a devilishly tricky concept." -- Business Insider, A practical handbook for entrepreneurs struggling with how to effectively apply what can be a devilishly tricky concept.
Synopsis
A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech's most successful products have solved the dreaded "cold start problem"--by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of "the network effect," where a product or service's value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they're messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them--much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.
LC Classification Number
HD62.5.C447 2021
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AlibrisBooks
98,8% positive Bewertungen•2,0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (526.717)
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Alle Artikel (526.717)
- Automatische Bewertung von eBay- Bewertung vom Käufer.Letzter MonatBestellung erfolgreich durchgeführt - mit Sendungsverfolgung und fristgerecht
- e***n (390)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, Joe
- m***m (2347)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!Tobin's Spirit Guide: Official Ghostbusters Edition by Erik Burnham: Used (Nr. 404302598631)
- _***b (57)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI gave 5 stars on shipping because i sent 2 separate emails + they responded with helpful info, even though it arrived late. This was a great value with free shipping + the condition is very good, better than advertised 🙂! The overall quality and appearance is excellent! I highly recommend this seller and give them 👍👍👍👍