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Verpackungsdesign: Erfolgreiches Produktbranding vom Konzept bis zum Regal von Klimchuk-
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eBay-Artikelnr.:403023281354
Artikelmerkmale
- Artikelzustand
- Book Title
- Packaging Design: Successful Product Branding From Concept to She
- Publication Date
- 2013-02-19
- Edition Number
- 2
- ISBN
- 9781118027066
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
111802706X
ISBN-13
9781118027066
eBay Product ID (ePID)
26038687521
Product Key Features
Number of Pages
256 Pages
Publication Name
Packaging Design : Successful Product Branding from Concept to Shelf
Language
English
Publication Year
2013
Subject
Industrial Design / Packaging, Graphic Arts / General
Type
Textbook
Subject Area
Design, Technology & Engineering
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
19.2 Oz
Item Length
8.9 in
Item Width
8 in
Additional Product Features
Edition Number
2
Intended Audience
Scholarly & Professional
LCCN
2012-004018
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.5/64
Table Of Content
Preface vii Acknowledgments viii 1 The History 1 The Growth of Trade 3 Emerging Communication 4 Early Commercial Expansion 5 The Industrial Revolution 10 Mass Production 12 Mid-Century Expansion 21 Consumer Protections 29 The Packaging Design Firm 29 New Refinements in Packaging Design 32 Changing Times and Values 35 2 Defining Packaging Design 39 What is Packaging Design? 39 Culture and Values 41 Target Market 42 Packaging Design and Brand 43 Fundamental Principles of Two-Dimensional Design 55 Packaging Design Objectives 58 3 Elements of the Packaging Design 64 The Primary Display Panel 64 Typography 65 Color 83 Imagery 91 Structure, Materials, and Sustainability 104 Production 128 Legal and Regulatory Issues 143 4 The Design Process 148 Predesign 148 Beginning the Assignment 151 Phase 1: Observation, Immersion, and Discovery 153 Phase 2: Design Strategy 158 Phase 3: Design Development 175 Phase 4: Design Refinement 196 Phase 5: Design Finalization and Preproduction 198 Retail Reality 198 Key Points about the Design Process 200 5 The Packaging Design Profession 201 The Stakeholders 201 Managing the Business 213 Entering the Profession 217 Glossary 223 APPENDIX A Consumer Product Categories 230 APPENDIX B Materials And Tools 232 Bibliography 233 Professional Credits 235 Figure Credits 237 Index 239
Synopsis
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues., The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
LC Classification Number
TS195.4.K65 2012
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AlibrisBooks
98,5% positive Bewertungen•1,9 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (504.838)
- e***i (6)- Bewertung vom Käufer.Letzter MonatBestätigter KaufWhen I'd originally placed this order, I had accidentally put in the wrong shipping address. However, the seller was more than helpful, and the CD arrived!! The packaging was wide open when it arrived, but luckily nothing was damaged. Additionally, there was nothing protective on the CD, so that open package made me feel kind of nervous. Otherwise, absolutely great! The customer service was awesome, and the product was as described.
- r***w (220)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem was lost in delivery- but after some communication, seller was understanding and provided a refund. I ordered another and had it sent elsewhere. My main issue was that it felt as if I was getting automated responses at first!! Please have humans review human inquiries!! It was painstaking explaining the situation to an A.I. who only repeats unhelpful replies. Thanks again!! Otherwise. Great price! Great seller!
- a***a (346)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThis hardback book is of the highest quality, has a fine appearance , arrived in perfect condition, and is an excellent value. On what I was not asked about this time, communicating with the seller would have required using email outside of the eBay system, because they do not accept eBay messages, the book was well packed in a purpose-designed cardboard box, the shipping was faster than I expected for the bound media rate, and the book was exactly as described and pictured.Tameshigiri - The History and Development of Japanese Sword Testing by Sesko (Nr. 282906424466)