Bild 1 von 1
Galerie
Bild 1 von 1
Die Kultivierung von Marken: Verwandeln Sie Ihre Kunden in wahre Gläubige von Douglas Atkin-
US $24,86
Ca.EUR 21,22
Artikelzustand:
Neu
Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte Seiten. Genauere Einzelheiten entnehmen Sie bitte dem Angebot des Verkäufers.
Letzter Artikel2 verkauft
- Sofort-KaufenDie Kultivierung von Marken: Verwandeln Sie Ihre Kunden in wahre Gläubige von Douglas Atkin
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
Kostenlos Standard Shipping.
Standort: Sparks, Nevada, USA
Lieferung:
Lieferung zwischen Do, 28. Aug und Do, 4. Sep nach 94104 bei heutigem Zahlungseingang
Rücknahme:
30 Tage Rückgabe. Käufer zahlt Rückversand. Wenn Sie ein eBay-Versandetikett verwenden, werden die Kosten dafür von Ihrer Rückerstattung abgezogen.
Zahlungen:
Sicher einkaufen
- Gratis Rückversand im Inland
- Punkte für jeden Kauf und Verkauf
- Exklusive Plus-Deals
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:402806105304
Artikelmerkmale
- Artikelzustand
- Book Title
- The Culting of Brands: Turn Your Customers Into True Believers
- Publication Date
- 2005-05-31
- Pages
- 256
- ISBN
- 1591840961
Über dieses Produkt
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591840961
ISBN-13
9781591840961
eBay Product ID (ePID)
44414393
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Culting of Brands : Turn Your Customers Into True Believers
Subject
Consumer Guides, Consumer Behavior, Customer Relations, General, Sales & Selling / General
Publication Year
2005
Type
Not Available
Subject Area
Reference, Psychology, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
8.5 Oz
Item Length
8.5 in
Item Width
5.6 in
Additional Product Features
Edition Number
4
LCCN
2004-065480
TitleLeading
The
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
332.63/24
Intended Audience
Trade
Table Of Content
Introduction 1. The Great Cult Paradox: Why People Join 2. You're Different, We're Different 3. We Love You 4. You Belong 5. Culting Is A Contact Sport 6. We're In This Together 7. This Is What We Believe 8. Symbolism 9. Commitment Is A Two-Way Street 10. Go Forth And Multiply 11. Tension: The Management Of Deviance 12. A Cult Is Born 13. The Cult Wavers, A Church Strengthens 14. Who Runs The Cult? Conclusion Notes Bibliography Index
Synopsis
At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult- They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren't emotionally unstable-they're just normal folks searching for a sense of belonging. Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley-Davidson, Saturn, JetBlue, and Ben & Jerry's make their customers feel unique, important, and part of an exclusive group-and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new "members," how to establish a mythology about the company, and how to manage a workforce filled with true believers. Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty., At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren't emotionally unstable--they're just normal folks searching for a sense of belonging. Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley-Davidson, Saturn, JetBlue, and Ben & Jerry's make their customers feel unique, important, and part of an exclusive group--and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new "members," how to establish a mythology about the company, and how to manage a workforce filled with true believers. Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty., Marketing strategist Douglas Atkin has spent years,studying how certain customers show the same kind,of devotion to their brands (such as Harley,Davidson, iPod and eBay) as cult members do to,their cults. Based on interviews with cult members,and some of today's hottest companies, he has,written a groundbreaking book about why people,really join cults and how the same appeal draws,die-hard Macintosh users. Whether demolishing old,stereotypes or examining the strategies of,successful brands, this book offers a lively view,of the connection between religion and buying.
LC Classification Number
HD1382.5.H54 2005
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
Info zu diesem Verkäufer
AlibrisBooks
98,6% positive Bewertungen•2,0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (516.264)
- m***m (2314)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (54)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (97)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kaufseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.Michael Jang: Who Is Michael Jang? by Michael Jang: New (Nr. 401849573576)
Noch mehr entdecken:
- Buch über Biographien und Wahre Geschichten auf Deutsch,
- Douglas Preston Belletristik-Bücher,
- Bücher über Wahre Geschichten Sachbuch,
- Buch über Biographien und Wahre Geschichten auf Englisch,
- Biografien- & - wahre-Geschichten-Sachbuch Bücher,
- Bücher Biografien- & - wahre-Geschichten-Sachbuch Bücher,
- Biographien und Wahre Geschichten in Gebundener Ausgabe,
- Biografien- & - wahre-Geschichten-Sachbuch-Erwachsene Bücher,
- Biografien- & - wahre-Geschichten-Sachbuch Literatur Bücher,
- Biografien- & - wahre-Geschichten-Sachbuch Bücher über Theater
AlibrisBooks
98,6% positive Bewertungen•2,0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (516.264)
- m***m (2314)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (54)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (97)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kaufseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.Michael Jang: Who Is Michael Jang? by Michael Jang: New (Nr. 401849573576)