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Advertising Media Planning
US $152,73
Ca.EUR 131,74
Artikelzustand:
- Sofort-KaufenAdvertising Media Planning
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eBay-Artikelnr.:397257199863
Artikelmerkmale
- Artikelzustand
- subject_code
- JFDV
- gpsr_safety_attestation
- true
- subject
- Advertising
- target_audience
- Tertiary education
- is_adult_product
- false
- edition_number
- 5
- binding
- paperback
- Edition
- 5
- MPN
- N/A
- batteries_required
- false
- manufacturer
- Routledge
- Brand
- N/A
- number_of_items
- 1
- pages
- 312
- publication_date
- 2022-12-30T00:00:01Z
- unspsc_code
- 55101500
- batteries_included
- false
- ISBN
- 9781032192154
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
1032192151
ISBN-13
9781032192154
eBay Product ID (ePID)
17058366873
Product Key Features
Book Title
Advertising Media Planning : a Brand Management Approach
Publication Year
2023
Topic
Commerce
Number of Pages
432 Pages
Language
English
Genre
Business & Economics
Format
Hardcover
Additional Product Features
LCCN
2022-031673
Dewey Edition
23
Dewey Decimal
659.1/11
Synopsis
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: - An emphasis throughout on digital and global media planning - New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media - New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia - Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
LC Classification Number
HF5826.5.K45 2023
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