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Marketing Research by V. Kumar (English) Paperback Book
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Standort: Fairfield, Ohio, USA
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Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781119497585
- Book Title
- Marketing Research
- ISBN
- 9781119497585
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119497582
ISBN-13
9781119497585
eBay Product ID (ePID)
11038848709
Product Key Features
Number of Pages
768 Pages
Language
English
Publication Name
Marketing Research
Subject
Sales & Selling / General, Marketing / Research
Publication Year
2018
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.5 in
Item Weight
49.3 Oz
Item Length
9.9 in
Item Width
8.1 in
Additional Product Features
Edition Number
13
Intended Audience
College Audience
LCCN
2018-030669
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.83
Synopsis
Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within--and value to--an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they've learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
LC Classification Number
HF5415.2.K8625 2018
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grandeagleretail
98,7% positive Bewertungen•2,8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.071.182)
- m***4 (1617)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufLeaving positive feedback because 1) item was packed well & arrived as described 2) seller did give partial refund when subsequent price dropped below org purchase price. 3) communication was quick However, there was a downside to this transaction -item listed as in-stock but ended up waiting nearly a month for them to get it from their distributer then ship it to me (bought June 29th, arrived around July 21). Auction said 12-15 days. Better clarity would have prevented lot of frustrationStreet Fighter II - Guile (Player 2) Figure - 6 Inch (Nr. 365698737394)
- c***a (121)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!Mosby's Pharmacy Technician: Principles and Practice by Elsevier Inc (English) P (Nr. 396170382415)
- n***i (5)- Bewertung vom Käufer.Letzter MonatBestätigter KaufMy statue was exactly as described, it was un-opened and in perfect condition! Totally wirth the price. Getting it shipped took a little long but the seller was very responsive when I messaged and sent me the tracking as soon as it was available. Plus they did a good job packaging it well enough that despite being banged up on the outside my item was completely undamaged.