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Fortschritte im digitalen Marketing und E-Commerce: Fünfte internationale Konferenz, 202-
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Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9783031621345
- Type
- NA
- Publication Name
- NA
- ISBN
- 9783031621345
Über dieses Produkt
Product Identifiers
Publisher
Springer
ISBN-10
3031621344
ISBN-13
9783031621345
eBay Product ID (ePID)
24067373950
Product Key Features
Book Title
Advances in Digital Marketing and Ecommerce : Fifth International Conference 2024
Number of Pages
IX, 318 Pages
Language
English
Topic
Management Information Systems, E-Commerce / Internet Marketing, Commerce, Information Management
Publication Year
2024
Illustrator
Yes
Genre
Computers, Business & Economics
Book Series
Springer Proceedings in Business and Economics Ser.
Format
Hardcover
Dimensions
Item Length
9.3 in
Item Width
6.1 in
Additional Product Features
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.872
Table Of Content
Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM.- The impact of 3D digital content on consumer satisfaction with brand experiences.- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.
Synopsis
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
LC Classification Number
HF5415.1265
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grandeagleretail
98,2% positive Bewertungen•2,8 Mio. Artikel verkauft
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- c***a (121)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!
- w***i (875)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
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grandeagleretail
98,2% positive Bewertungen•2,8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.055.332)
- c***a (121)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!
- w***i (875)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.