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Marketing-Analysen mit Excel: Ein Leitfaden für Anfänger? von Asha Thomas Taschenbuch Boo-
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eBay-Artikelnr.:396886736800
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781529681895
- Book Title
- Marketing Analytics Using Excel
- ISBN
- 9781529681895
Über dieses Produkt
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1529681898
ISBN-13
9781529681895
eBay Product ID (ePID)
19072087266
Product Key Features
Number of Pages
448 Pages
Language
English
Publication Name
Marketing Analytics Using Excel : a Beginner′S Guide
Publication Year
2025
Subject
General
Type
Not Available
Subject Area
Reference
Format
Book, Other
Dimensions
Item Weight
28.1 Oz
Item Length
9.7 in
Item Width
7.4 in
Additional Product Features
Intended Audience
College Audience
Table Of Content
1. Introduction to Marketing Analytics2. Basics of Excel in Marketing Analytics3. Data in Marketing4. Understanding the Market5. Metrics and Key Performance Indicators6. Customer Analytics7. Analysing Marketing Mix8. Marketing Mix Modelling9. Forecasting for Sales10. Artificial Intelligence in Marketing Analytics11. Perspective Analytics in Marketing12. Digital Marketing Analytics13. Reporting and Visualization14. Free and Open Access Tools15. Market of Marketing Analytics
Synopsis
This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject., Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: * Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.* Exercises, activities and discussion questions to reinforce learning.* A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland., Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: * Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. * Exercises, activities and discussion questions to reinforce learning. * A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
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grandeagleretail
98,6% positive Bewertungen•2,8 Mio. Artikel verkauft
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- eBay automated feedback- Bewertung vom Käufer.Letzter MonatOrder delivered on time with no issues
- c***a (121)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!
- m***4 (1612)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufLeaving positive feedback because 1) item was packed well & arrived as described 2) seller did give partial refund when subsequent price dropped below org purchase price. 3) communication was quick However, there was a downside to this transaction -item listed as in-stock but ended up waiting nearly a month for them to get it from their distributer then ship it to me (bought June 29th, arrived around July 21). Auction said 12-15 days. Better clarity would have prevented lot of frustrationStreet Fighter II - Guile (Player 2) Figure - 6 Inch (Nr. 365698737394)
- w***i (882)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!Commentary on Aristotle`s Metaphysics by Thomas Aquinas (English) Paperback Book (Nr. 365701732160)