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Marketingstrategie 8. Auflage von O.C. Ferrell (Englisch) Taschenbuch-
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eBay-Artikelnr.:396813793075
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9780357516300
- Book Title
- Marketing Strategy
- ISBN
- 9780357516300
Über dieses Produkt
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357516303
ISBN-13
9780357516300
eBay Product ID (ePID)
3050074666
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Marketing Strategy
Subject
Marketing / General, Commerce, General
Publication Year
2021
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
10.9 in
Item Weight
42.4 Oz
Item Length
0.9 in
Item Width
8.4 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2020-950264
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.802
Edition Description
Revised edition
Table Of Content
Preface.About the Authors.1. Marketing in Today's Economy.2. Strategic Marketing Planning.3. Collecting and Analyzing Marketing Information.4. Developing Competitive Advantage and Strategic Focus.5. Customers, Segmentation, and Target Marketing.6. The Marketing Program.7. Branding and Positioning.8. Ethics and Social Responsibility in Marketing Strategy.9. Marketing Implementation and Control.10. Developing and Maintaining Long-Term Customer Relationships.Cases.Marketing Plan Worksheets.Index.
Synopsis
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
LC Classification Number
HF5415.13
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grandeagleretail
98,2% positive Bewertungen•2,8 Mio. Artikel verkauft
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Verkäuferbewertungen (1.055.845)
- c***a (121)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!
- w***i (875)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.