I See What You Mean : Persuasive Business Communication D. Joel W

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Features
EX-LIBRARY
Book Title
I See What You Mean : Persuasive Business Communication D. Joel W
ISBN
9780761900306
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
0761900306
ISBN-13
9780761900306
eBay Product ID (ePID)
661472

Product Key Features

Number of Pages
280 Pages
Publication Name
I See What You Mean : Persuasive Business Communication
Language
English
Subject
Business Communication / General, Communication Studies
Publication Year
1995
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Author
D. Joel Whalen
Format
Hardcover

Dimensions

Item Weight
19.4 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
95-032533
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
658.4/5
Table Of Content
The Central Leverage Points of Effective CommunicationEffective Communication Symbolically Sharing Your Personal ExperienceThe Search for Meaning Symbols Get Meaning from Social ExperienceWhen Youre Afraid to Communicate Understanding Anxiety and FearManaging Speech Anxiety Action Steps You Can TakeFirst, People Must Believe You Managing Your CredibilityOral Communication The Words You Say Are Less than 10% of the MessageStrategies for Developing Messages What Youre Going to SayStrategies for Formatting Presentations How You Say ItMessage Delivery Performing the PresentationVisual Tools for PresentationWriting Memos with High Communication FactorWriting Reports with High Communication FactorWriting with High Communication FactorBecoming the Great Communicator Some Special Words to Participants in Dr Whalens Effective Communication Classes and WorkshopsA Message to DePaul Kellstadt Graduate School of Business Students Effective Communication (KGSB 499)
Synopsis
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations., "Writing in a readable style and developing communication concepts in an impressive manner, Whalen pulls from his experience in sales, broadcasting, politics, and teaching to inductively develop the process of acquiring competency as a communicator." --CHOICE"I See What You Mean is an invaluable book for the professional. Its warm and witty style of writing makes it an enjoyable book to read; its powerful message makes it a mandatory book to read. Joel Whalen explores the foundations of communication, focusing on the unique nature of business interactions, and then takes the issue to an even more practical level. I See What You Mean provides the necessary tools to prepare and deliver a persuasive presentation that leaves both the speaker and the listener satisfied. The book is sprinkled with tips, ranging from how to close the technical heavy sale to overcoming speech anxiety or building the credibility that will help springboard your career. I See What You Mean is a treasure of techniques and insights into business communication." --E. Ruth White, Advertising Associate, American Medical Association "A welcome handbook to effective business communications! D. Joel Whalens I See What You Mean is a fine across-the-board account of the communications skills and techniques essential in any successful enterprise." --Bruce DAgostino, Dairy & Food Industries Supply Association, Inc. "D. Joel Whalens I See What You Mean is as entertaining as it is educational. The creative and clever analogies used in the text provide clear and interesting insight for the seasoned executive and the new professional alike. Dr. Whalens colorful personality and keen ability to captivate an audience have been perfectly translated into text that is logically written and exciting to read. Ideal for classroom use--students come to class prepared and eager to apply what theyve learned from the reading." --Jeric Johnson, The Disney Channel & Kellstadt Fellow DePaul University Develop the communication "street-smarts" necessary for working in a teamwork environment by learning how to: Create a high-impact presentation in five minutes Manage your stage fright Persuade angry bosses and managers Increase your credibility I See What You Mean is a practical, innovative guide that has been extensively tested with MBA students and business executives. Author D. Joel Whalen has shown thousands of people how to be more successful by being more persuasive. This auspicious new volume includes research-based examples, tips, and exercises that teach you the communication skills necessary to survive and thrive in the new business environments of today. I See What You Mean is an excellent resource for business communication courses and executive development programs as well as anyone pursuing a career in management, marketing, communications, social work administration, or public administration.
LC Classification Number
HF5718.W467 1996

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