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Marketing: An Introduction by Rosalind Masterson (English) Paperback Book
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Standort: Calgary, Alberta, Kanada
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eBay-Artikelnr.:396585332760
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781526494573
- Book Title
- Marketing
- ISBN
- 9781526494573
Über dieses Produkt
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1526494574
ISBN-13
9781526494573
eBay Product ID (ePID)
8050406898
Product Key Features
Number of Pages
560 Pages
Language
English
Publication Name
Marketing : an Introduction
Publication Year
2021
Subject
Marketing / General, Consumer Behavior, Commerce, Marketing / Research
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
35 Oz
Item Length
9.8 in
Item Width
7.5 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
PART ONE: THIS IS MARKETINGChapter 1: Marketing TodayChapter 2: The Marketing EnvironmentPART TWO: MAKING SENSE OF MARKETSChapter 3: Buyer BehaviourChapter 4: Market Segmentation, Targeting and PositioningChapter 5: Marketing Research PART THREE: THE MARKETING MIX Chapter 6: Product Chapter 7: Service Products Chapter 8: Promotion (Marketing Communications) Chapter 9: Place Chapter 10: Price PART FOUR: MANAGING MARKETING Chapter 11: Building Brands: Using the Marketing Mix Chapter 12: Marketing Planning
Synopsis
This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition has been fully updated to include: New case studies and examples, offering truly global perspectives. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory. A new and fully streamlined companion website, featuring a range of resources for students and lecturers. Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to. The new edition comes packed with features that can be used in class or for self-directed study., This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.
LC Classification Number
HF5415.M2955 2021
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grandeagleretail
98,3% positive Bewertungen•2,8 Mio. Artikel verkauft
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- r***r (2959)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (Nr. 396183075510)
- e***_ (13)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (4)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!
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grandeagleretail
98,3% positive Bewertungen•2,8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.053.941)
- r***r (2959)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (Nr. 396183075510)
- e***_ (13)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (4)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!