Die Disziplin der Marktführer: Wählen Sie Ihre Kunden, schränken Sie Ihren Fokus ein, ...-

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, ...
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Artikelzustand
Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
Release Year
1997
ISBN
9780201407198
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Basic Books
ISBN-10
0201407191
ISBN-13
9780201407198
eBay Product ID (ePID)
69885

Product Key Features

Book Title
Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
Number of Pages
224 Pages
Language
English
Topic
Customer Relations, General, Commerce, Management, Strategic Planning
Publication Year
1997
Illustrator
Yes
Genre
Business & Economics
Author
Fred Wiersema, Michael Treacy
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
7.1 Oz
Item Length
5.4 in
Item Width
8.2 in

Additional Product Features

Intended Audience
Trade
LCCN
98-100603
TitleLeading
The
Dewey Edition
21
Dewey Decimal
658.8
Synopsis
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world., The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world., The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines" the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
LC Classification Number
HD41.T67 1995

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    Fantastic price, faster shipping than expected, item as described. However, packaging was a thin plastic envelope instead of bubble/ cardboard. Book arrived new yet slightly damaged. Not worth asking for a return due to the very low price, yet would suggest to seller/ future buyers to have better packaging for shipping. Thanks.
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    Great seller, exactly as pictured/described. quick shipping, well packaged. Books arrived in very, very good shape. A very good value for the price. Book was shipped sepeartely from the main package (4 books total) which caused some confusion when receiving them, but I figured it out. 2 tracking numbers actually used (2 packages), but only one was listed.
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    Absolutely thrilled with purchase which was Great Quality & described. The sellers communication was outstanding—prompt, clear, and friendly. The item condition exceeded expectations in good value & appearance was even better than described. Packaging was meticulous, ensuring everything arrived safely. Shipping was fast and ahead of schedule. I’m genuinely impressed by the seller’s dedication and professionalism. This has been a wonderful buying experience, and I highly recommend this seller.