The Irwin/Mcgraw-Hill Series in Marketing: Marketing Management by Harper W. Boyd Jr., Jean C. Larreche and Orville C. Walker (1997, Trade Paperback)

Über dieses Produkt

PublisherMcGraw-Hill Higher Education

ISBN-100256226326

ISBN-139780256226324

eBay Product ID (ePID)674159

Number of Pages576 Pages

Publication NameMarketing Management

LanguageEnglish

Publication Year1997

SubjectMarketing / General

TypeTextbook

AuthorHarper W. Boyd Jr., Jean C. Larreche, Orville C. Walker

Subject AreaBusiness & Economics

SeriesThe Irwin/Mcgraw-Hill Series in Marketing

FormatTrade Paperback

Edition Number3

Intended AudienceCollege Audience

LCCN97-022528

Dewey Edition21

Dewey Decimal658.8

LC Classification NumberHF5415.13.B669 1998