Die Strategie und Taktik der Preisgestaltung von Thomas T. Nagle, John E. Hogan HC/DJ 2006-

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The Strategy and Tactics of Pricing by Thomas T. Nagle, John E. Hogan HC/DJ 2006
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ISBN
9780131856776
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Product Information

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Product Identifiers

Publisher
Routledge
ISBN-10
0131856774
ISBN-13
9780131856776
eBay Product ID (ePID)
46592511

Product Key Features

Number of Pages
368 Pages
Publication Name
Strategy and Tactics of Pricing : a Guide to Growing more Profitably
Language
English
Subject
Purchasing & Buying, Decision-Making & Problem Solving
Publication Year
2005
Type
Textbook
Author
Thomas T. Nagle, John Hogan
Subject Area
Education, Business & Economics
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Weight
21 Oz
Item Length
9.3 in
Item Width
6.3 in

Additional Product Features

Edition Number
4
LCCN
2005-028572
Reviews
"The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability." Scott Heekin-Canedy President and General Manager The New York Times "…a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results." Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley "Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers." Keith Bradley, President Ingram Micro, North America "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights." Philip Kotler Northwestern University "For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals." Eric Mitchell, President The Professional Pricing Society, "The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability." Scott Heekin-Canedy President and General Manager The New York Times "...a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results." Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley "Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers." Keith Bradley, President Ingram Micro, North America "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights." Philip Kotler Northwestern University "For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals." Eric Mitchell, President The Professional Pricing Society, ""The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability."" Scott Heekin-Canedy President and General Manager The New York Times .."."a roadmap to profitable growth, this book helps you put the theories into" "practice and deliver measurable results."" Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley ""Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers."" Keith Bradley, President Ingram Micro, North America ""Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights."" Philip Kotler Northwestern University ""For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals."" Eric Mitchell, President The Professional Pricing Society
Target Audience
College Audience
Illustrated
Yes
Edition Description
Revised Edition,New Edition
Lc Classification Number
Hf5416.5.N34 2006
Table of Content
Chapter 1 Tactical Pricing Chapter 2 Pricing Strategy Chapter 3 Value Creation Chapter 4 Price Structure Chapter 5 Price and Value Communication Chapter 6 Pricing Policy Chapter 7 Price Level Chapter 8 Costs C hapter 9 Financial Analysis Chapter 10 Competition Chapter 11 Channels of Distribution Chapter 12 Pricing Over the Product Life Cycle Chapter 13 Price and Value Measurement Chapter 14 Ethics and the Law

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