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eBay-Artikelnr.:388907481984
Artikelmerkmale
- Artikelzustand
- Book Title
- Design Elements : Understanding the Rules and Knowing When to Bre
- ISBN
- 9781631598722
Über dieses Produkt
Product Identifiers
Publisher
Quarto Publishing Group USA
ISBN-10
1631598724
ISBN-13
9781631598722
eBay Product ID (ePID)
15038522801
Product Key Features
Number of Pages
320 Pages
Language
English
Publication Name
Design Elements, Third Edition : Understanding the Rules and Knowing When to Break Them - a Visual Communication Manual
Subject
Communication Studies, Graphic Arts / Commercial & Corporate, Reference, Graphic Arts / Typography
Publication Year
2020
Type
Textbook
Subject Area
Design, Language Arts & Disciplines
Series
Design Elements Ser.
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
31.9 Oz
Item Length
10.1 in
Item Width
8 in
Additional Product Features
Edition Number
3
Intended Audience
Trade
LCCN
2023-281111
Dewey Edition
23
Grade From
Preschool
Illustrated
Yes
Dewey Decimal
686.22
Grade To
College Graduate Student
Table Of Content
What Is Graphic Design? Twenty Rules for Making Good Design FORM AND SPACE DEFINING VISUAL LANGUAGE ATTRIBUTES OF FORM PUTTING STUFF INTO SPACE COMPOSITIONAL STRATEGIES COLOR FUNDAMENTALS THE IDENTITY OF COLOR CHROMATIC INTERACTION COLOR LOGIC AND SYSTEMS WHEN COLOR MEANS SOMETHING COLOR IN THE REAL WORLD Choosing and Using Type STRUCTURE AND OPTICS ISSUES RELATED TO STYLE THE MECHANICS OF TEXTSETTING TYPE IS VISUAL, TOO TYPE AS INFORMATION The World of Imagery THE NATURE OF IMAGES MEDIA AND METHODS CONTENT, CONCEPT, CONTEXT NARRATIVE MASSAGE Putting it all Together MERGING TYPE AND IMAGE WORKING WITH GRIDS INTUITIVE ARRANGEMENT DESIGN AS A SYSTEM THE WORKING PROCESS Causin' Some Trouble: Breaking Every Rule in This Book Index (By Subject) Directory of Contributors About the Author and Acknowledgments
Synopsis
The third edition of Design Elements solidifies its place as a cornerstone reference for understanding and applying the principles of graphic design. With expanded content, updated visuals, and refined explanations, this edition provides a clear, structured approach to mastering the foundations of visual communication. What's Inside: The essential building blocks of design: A thorough exploration of the fundamental elements--dots, lines, planes, texture, space, and contrast--that underpin effective design. Color as a functional tool : Practical insights into the strategic use of color, from its optical effects to its role in organizing information and evoking responses. Typography as structure and expression : A detailed examination of type, from the anatomy of letterforms to the nuances of typesetting and combining typefaces for maximum impact. The role of imagery : Guidance on selecting, abstracting, and integrating imagery to support communication goals. Grid systems and layout organization: Step-by-step instruction on using grids to create clarity, structure, and hierarchy within designs. Principles of practice: 20 foundational rules for creating effective designs, with an emphasis on when and how to adapt or deviate for specific outcomes. Successful design relies on precision, clarity, and intent. By mastering its underlying principles, designers can create work that not only captures attention but also communicates effectively. This edition provides both the theoretical framework and the practical tools to approach design challenges with confidence and purpose. Design Elements, Third Edition in coordination with Design Elements: Color Fundamentals and Design Elements: A Graphic Style Manual continues to be an authoritative guide for anyone seeking to deepen their understanding of graphic design and elevate the quality of their work., " This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, colour application, typography, and imagery to finally how to put it all together. A new and updated 3rd Edition of the best-selling Design Elements , a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, colour application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic designs basic visual toolkit-dot, line, plane, texture, space, and contrast-and how these basics underpin all successful layouts An in-depth look at colour-from its optical qualities and its effect on type to its potential for communication concepts and emotions One of the most thorough compilations of typography concepts to be found-including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image An extensive overview of imagery-the endless possibilities of medium, depiction, abstraction, stylisation, and how these all communicate effectively Methods for integrating type and image, including a tutorial on using grid systems to structure layouts Twenty rules for making good design-and the best ways to break them Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a ""visual language,"" and brilliance is recognised in designers whose work seems to break all the rules, yet communicates its messages clearly.", This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, colour application, typography, and imagery to finally how to put it all together., A new and updated 3rd Edition of Rockport's best-selling Design Elements , a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic design's basic visual toolkit--dot, line, plane, texture, space, and contrast--and how these basics underpin all successful layouts An in-depth look at color--from its optical qualities and its effect on type to its potential for communication concepts and emotions One of the most thorough compilations of typography concepts to be found--including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image An extensive overview of imagery--the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively Methods for integrating type and image, including a tutorial on using grid systems to structure layouts Twenty rules for making good design--and the best ways to break them Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly., This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together., The ultimate primer on graphic design just got a little more ultimate. Renowned design educator and author Timothy Samara rewrites the book (so to speak) on his bestselling manual that explains the fundamentals of visual communication-the language of shapes, color, type, images, and layout that designers use to convey ideas, persuade audiences experiences in print, digital, and spatial media. New in this edition: 500 new, international, real-world project images, More concise, reader-friendly language, Expanded emphasis on UX/UI design issues, 50+ new diagrams and 50 pages of new info, Simplified layouts for easier navigation Still the most comprehensive compilation of visual thinking around Form and space Understanding the basics of graphic material-dot, line, plane, texture, space, structure, and contrast-and how they underpin successful layouts, as well as create the foundation for meaningful, effective concepts, Color Fundamentals An in-depth look at color's optical qualities, its use in different media, its effect on type, and its impact on emotions and messages, Choosing and using type One of the most thorough presentations of typography concepts to be found-including letterform structure and optics, combining typeface styles, informational hierarchy, the mechanics of detailed text typesetting, and using type as image, The world of Image An extensive overview of depiction, abstraction, and stylization; the endless possibilities of medium; and how these all communicate, Putting it all Together Integrating type and image, using grids, seeing design as a system, and exploring approaches to the working process Book jacket.
LC Classification Number
Z246.S225 2020
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- Automatische Bewertung von eBay- Bewertung vom Käufer.Letzter MonatBestellung pünktlich und problemlos geliefert
- c***m (445)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!Jesse Livermore's Two Books of Market Wisdom: Reminiscences of a Stock Operat... (Nr. 356784261477)
- 1***n (274)- Bewertung vom Käufer.Letzter MonatBestätigter KaufReceived the Tying Nymphs: Essential Flies and Techniques for the Top Patterns, Hardcover. The book is of high quality. I'm very happy with my purchase and will continue to order from this seller. This seller has the best communications that I have ever seen in a sell. The book is at a great value. The book was as described and in excellent condition. Shipping was very fast. The appearance of the book was excellent. The item was very well packaged. Again, I will continue buy from this sell.
- 1***a (511)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufJob-Hunter's Survival Guide : How to Find Hope and Rewarding Work, Even When There Are No Jobs by Richard N. Bolles (2009, Trade Paperback): Condition new as described, packaged fine for shipping, seller courteous with questions, priced reasonably, not as easily obtainable as in previous years, yet is a condensed version of career/job search that is effective. Thank you.