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Product Identifiers
PublisherBloomsbury Publishing USA
ISBN-101440828520
ISBN-139781440828522
eBay Product ID (ePID)117168997
Product Key Features
Number of Pages276 Pages
Publication NameMarketing in the 21st Century and Beyond : Timeless Strategies for Success
LanguageEnglish
SubjectMarketing / General, General
Publication Year2012
TypeTextbook
AuthorBruce D. Keillor
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight20 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2012-029549
Dewey Edition23
Reviews"This abridged collection of key chapters from the original volumes is targeted to practitioners; however, it is also of value to undergraduate students because chapters are accessible and easy to understand. . . . Chapters are written in a popular style that is highly prescriptive as well as descriptive, and are organized around four key areas of marketing. . . . Highly recommended." - Choice, "This abridged collection of key chapters from the original volumes is targeted to practitioners; however, it is also of value to undergraduate students because chapters are accessible and easy to understand. . . . Chapters are written in a popular style that is highly prescriptive as well as descriptive, and are organized around four key areas of marketing. . . . Highly recommended." -- Choice, This abridged collection of key chapters from the original volumes is targeted to practitioners; however, it is also of value to undergraduate students because chapters are accessible and easy to understand. . . . Chapters are written in a popular style that is highly prescriptive as well as descriptive, and are organized around four key areas of marketing. . . . Highly recommended.
Number of Volumes1 vol.
IllustratedYes
Dewey Decimal658.8
Table Of ContentIntroduction by Bruce D. Keillor Part I. Company and Customer Relationship Marketing 1 What Does "Relationship Marketing" Really Mean? Linda M. Orr 2 Building a Successful Sales Force in the 21st Century Daniel J. Leslie 3 Learning from Your Customers: Building Market Feedback into Strategy and Innovation Jason DiLauro and Linda M. Orr 4 Negotiating Company and Customer Relationships Jon M. Hawes Part II. Integrated Marketing: The Product-Customer Connection 5 Path-Forward Thinking: Core Competencies and the Value Proposition Ken Dickey 6 Futuring: Anticipating the Emerging Voice of the Customer Stephen M. Millett 7 How to Clean Up with a Start-Up: Tricks and Tips from Entrepreneurs Robert Black 8 How to Use Social Media: Fostering Connections in a Virtual Marketplace Gretchen M. Keillor Part III. Marketing Channels: The New Realities 9 Anywhere, Anytime, Anyway: The Multichannel Marketing Juggernaut Dale M. Lewison 10 Business-to-Business Integrated Marketing Nadji Tehrani 11 Nostradamus Knows Direct Interactive Marketing: Direct Marketers as 21st-Century Trend Messengers William J. Hauser Part IV. Global Marketing: New Challenges and Opportunities 12 The New Global Marketing Realities Gary A. Knight 13 Culture and International Marketing Vern Terpstra 14 Global Value-Added Strategies John Caslione 15 Global Customer Service Calin Veghes Index About the Editor and Contributors
SynopsisMarketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text., This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success-all in a single volume., This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success--all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
LC Classification NumberHF5415.M2194 2013
