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Pricing Strategies: Harvesting Product Value by Robert M. Schindler Paperback Bo
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Standort: Fairfield, Ohio, USA
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eBay-Artikelnr.:388740783965
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781526494412
- Book Title
- Pricing Strategies
- ISBN
- 9781526494412
Über dieses Produkt
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1526494418
ISBN-13
9781526494412
eBay Product ID (ePID)
22058372515
Product Key Features
Number of Pages
424 Pages
Language
English
Publication Name
Pricing Strategies : Harvesting Product Value
Subject
Marketing / General, Commerce
Publication Year
2023
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
26.8 Oz
Item Length
9.7 in
Item Width
7.4 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2022-940689
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/16
Table Of Content
Pricing as an Element of the Marketing MixPart I. Setting of Initial PricesStarting Points for Setting an Initial PriceAssessing Value to the CustomerBasic Pricing Strategies and Breakeven AnalysisPart II. Modification of Existing PricesThe Generalized Breakeven Formula and Its UsePredicting Price-Change Response: Economic and Competitive FactorsPredicting Price-Change Response: Knowledge-Related FactorsPredicting Price-Change Response: Feeling-Related FactorsEmpirical Measurement of Price-Change ResponsePart III. Developing a Price StructureFences for Price SegmentationTime as a Price-Segmentation FencePlace as a Price-Segmentation FencePricing to the Less-Informed SegmentPricing of Interrelated ProductsPart IV. Flexible PricingAuctions and Competitive BiddingNegotiation and Participatory PricingSystematizing Pricing DecisionsSocietal Implications of Pricing
Synopsis
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices., Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.
LC Classification Number
HF5416.5
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grandeagleretail
98,2% positive Bewertungen•2,8 Mio. Artikel verkauft
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Verkäuferbewertungen (1.055.332)
- c***a (121)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!
- w***i (875)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
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grandeagleretail
98,2% positive Bewertungen•2,8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.055.332)
- c***a (121)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!
- w***i (875)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.