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Winning Behavior: What the Smartest, Most Successful Companies Do Differently by
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Artikelzustand
Neu: Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte ...
ISBN-13
9780814413678
Type
NA
Publication Name
NA
ISBN
9780814413678
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Amacom
ISBN-10
0814413676
ISBN-13
9780814413678
eBay Product ID (ePID)
66976855

Product Key Features

Book Title
Winning Behavior : What the Smartest, Most Successful Companies Do Differently
Number of Pages
368 Pages
Language
English
Topic
Leadership, General, Quality Control, Corporate & Business History
Publication Year
2003
Genre
Business & Economics
Author
David G. Pugh, Terry R. Bacon
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
18.6 Oz
Item Length
9.1 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
21
Number of Volumes
1 vol.
Dewey Decimal
658
Edition Description
Special
Synopsis
Behavioral Differentiation is emerging as the ''final frontier'' in competitive strategy, and Winning Behavior shows how leading companies use it to exceed expectations and outperform competitors. It reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry., "In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more. Behavioral Differentiation is emerging as the ""final frontier"" in competitive strategy, and Winning Behavior shows how leading companies use it to exceed expectations and outperform competitors. This eye-opening book offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men's Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles). In today's ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. Winning Behavior reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.", Behavioral Differentiation is emerging as the "final frontier" in competitive strategy, and this book shows how leading companies use it to exceed expectations and outperform competitors. In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more. Winning Behavior offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men's Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles). In today's ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. This eye-opening book reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.

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