Bild 1 von 1
Galerie
Bild 1 von 1
Marketing Kennzahlen (Taschenbuch oder Softback)-
US $56,54
Ca.EUR 47,85
Artikelzustand:
Neu
Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte Seiten. Genauere Einzelheiten entnehmen Sie bitte dem Angebot des Verkäufers.
5 verfügbar
- Sofort-KaufenMarketing Kennzahlen (Taschenbuch oder Softback)
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
Kostenlos Standard Shipping.
Standort: Grand Rapids, Michigan, USA
Lieferung:
Lieferung zwischen Do, 2. Okt und Mi, 8. Okt nach 94104 bei heutigem Zahlungseingang
Rücknahme:
30 Tage Rückgabe. Kostenloser Rückversand.
Zahlungen:
Sicher einkaufen
- Gratis Rückversand im Inland
- Punkte für jeden Kauf und Verkauf
- Exklusive Plus-Deals
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:388691315263
Artikelmerkmale
- Artikelzustand
- ISBN
- 0136717136
- EAN
- 9780136717133
- Manufacturer
- Pearson FT Press
- Brand
- Pearson FT Press
- Binding
- TP
- Book Title
- Marketing Metrics
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0136717136
ISBN-13
9780136717133
eBay Product ID (ePID)
7050032571
Product Key Features
Number of Pages
512 Pages
Publication Name
Marketing Metrics
Language
English
Publication Year
2020
Subject
Marketing / General, E-Commerce / Internet Marketing, Statistics
Type
Textbook
Subject Area
Business & Economics
Series
Pearson Business Analytics Ser.
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
22.9 Oz
Item Length
9.1 in
Item Width
7 in
Additional Product Features
Edition Number
4
Intended Audience
Scholarly & Professional
LCCN
2020-941958
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.83
Table Of Content
Chapter 1: Introduction Chapter 2: Share of Hearts, Minds, and Markets Chapter 3: Margins and Profits Chapter 4: Product and Portfolio Management Chapter 5: Customer Profitability Chapter 6: Sales Force Management Chapter 7: Channel Management Chapter 8: Pricing Strategy Chapter 9: Promotion Chapter 10: Advertising and Sponsorship Metrics Chapter 11: Online, Email, and Mobile Metrics Chapter 12: Marketing and Finance Chapter 13: The Marketing Metrics X-Ray and Testing Chapter 14: System of Metrics Bibliography
Synopsis
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable., This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply todays best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardisation in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimise planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketings impact on a publicly traded firms financial objectives
LC Classification Number
HF5415.2.B4555 2021
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
Info zu diesem Verkäufer
Bargain Book Stores
99,3% positive Bewertungen•3,3 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.275.539)
- 7***j (844)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
- r***i (3892)- Bewertung vom Käufer.Letzter MonatBestätigter KaufEXCELLENT seller from START to FINISH. Communication skill were SUPERB. Item arrived EXACTLY as described and FAST. Seller took EXTREME care in packaging to AVOID damage during delivery process. This seller is an ASSET to the eBay community and I HIGHLY recommend. I will be back to do more ONGOING business. Ty 😊
- 6***c (494)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe items were just as shown and in excellent condition. The books were very well packed for shipping. I will continue to do business with the seller. The prices are reasonable and the shipping cost are very good. The seller is great at communicating with the buyers keeping the parties well informed about the tranactions. Highly recommended! A+++++++Pompano Beach: A History (Paperback or Softback) (Nr. 387375874685)
Noch mehr entdecken:
- Bücher im Taschenbuch Sachbuch Marketing,
- Marketing Studium und Erwachsenenbildung im Taschenbuch-Format,
- Bücher Wirtschaft & Industrie im Taschenbuch-Format mit Marketing Sachbuch,
- Bücher über Marketing Sachbuch,
- Marketing Studium und Erwachsenenbildung,
- Natur-Taschenbücher,
- Frauenliteratur-Taschenbücher,
- Humor Taschenbücher,
- Sonstige Bücher im Taschenbuch-Format,
- Horror-Roman Taschenbuch
Bargain Book Stores
99,3% positive Bewertungen•3,3 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.275.539)
- 7***j (844)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
- r***i (3892)- Bewertung vom Käufer.Letzter MonatBestätigter KaufEXCELLENT seller from START to FINISH. Communication skill were SUPERB. Item arrived EXACTLY as described and FAST. Seller took EXTREME care in packaging to AVOID damage during delivery process. This seller is an ASSET to the eBay community and I HIGHLY recommend. I will be back to do more ONGOING business. Ty 😊
- 6***c (494)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe items were just as shown and in excellent condition. The books were very well packed for shipping. I will continue to do business with the seller. The prices are reasonable and the shipping cost are very good. The seller is great at communicating with the buyers keeping the parties well informed about the tranactions. Highly recommended! A+++++++Pompano Beach: A History (Paperback or Softback) (Nr. 387375874685)