Bild 1 von 1
Galerie
Bild 1 von 1
Marketing Management und Strategie, Taschenbuch von Doyle, Peter; Stern, Philip, ...-
US $114,97
Ca.EUR 97,91
Artikelzustand:
Neu
Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte Seiten. Genauere Einzelheiten entnehmen Sie bitte dem Angebot des Verkäufers.
3 verfügbar
- Sofort-KaufenMarketing Management und Strategie, Taschenbuch von Doyle, Peter; Stern, Philip, ...
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
Kostenlos USPS Media MailTM.
Standort: Jessup, Maryland, USA
Lieferung:
Lieferung zwischen Sa, 9. Aug und Mo, 18. Aug nach 94104 bei heutigem Zahlungseingang
Rücknahme:
14 Tage Rückgabe. Käufer zahlt Rückversand. Wenn Sie ein eBay-Versandetikett verwenden, werden die Kosten dafür von Ihrer Rückerstattung abgezogen.
Zahlungen:
Sicher einkaufen
- Gratis Rückversand im Inland
- Punkte für jeden Kauf und Verkauf
- Exklusive Plus-Deals
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:388681885295
Artikelmerkmale
- Artikelzustand
- Book Title
- Marketing Management And Strategy
- ISBN
- 9780273693987
Über dieses Produkt
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0273693980
ISBN-13
9780273693987
eBay Product ID (ePID)
48648432
Product Key Features
Number of Pages
464 Pages
Publication Name
Marketing Management and Strategy
Language
English
Subject
Marketing / General, Strategic Planning
Publication Year
2006
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
37.5 Oz
Item Length
10.2 in
Item Width
7.7 in
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
2005-052643
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
650.1
Table Of Content
Brief Contents 1. Management: objectives and tasks 2. The customer-led business 3. Segmentation, positioning and the marketing mix 4. Strategic market planning 5. Market dynamics and competitive strategy 6. Building successful brands 7. Innovation and new product development 8. Pricing policy: delivering value 9. Communications strategy 10. Managing personal selling 11. Managing marketing channels 12. Marketing in service businesses 13. Turnaround management 14. Marketing in the twenty-first century
Edition Description
Revised edition
Synopsis
"Marketing Management and Strategy" is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses., Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
LC Classification Number
HF5415.D753 2006
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
Info zu diesem Verkäufer
Great Book Prices Store
96,8% positive Bewertungen•1,4 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (385.541)
- c***m (417)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- l***1 (1488)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (Nr. 364594098367)
- c***t (921)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book I bought was reasonably priced and when it arrived it was in the 'Like New' condition specified in the listing. However, when I saw that the seller had not shipped the book after more than 15 days had passed since my order I felt I must write to say that I had actually placed an order with the seller and inquire when it planned to send the book. The brusque reply was that a tracking number was available, but no number HAD been created until I pointed out that I had placed the order.Catland by Hughes, Kathryn, Like New Used, Free shipping in the US (Nr. 356798982438)
Noch mehr entdecken:
- Bücher im Taschenbuch Sachbuch Marketing,
- Arthur-Conan-Doyle-Taschenbuch - Belletristik-Bücher,
- Marketing Studium und Erwachsenenbildung im Taschenbuch-Format,
- Philip-Pullman-Taschenbuch-Sachbuch Bücher,
- Philip-Pullman-Taschenbuch-Belletristik - Bücher,
- Belletristik-Bücher im Taschenbuch-Format Philip K. Dicke,
- Bücher über Marketing Sachbuch,
- Marketing Studium und Erwachsenenbildung,
- Belletristik im Taschenbuch Philip K. Dicke Fantasy Bücher auf Deutsch,
- Arthur-Conan-Doyle-Belletristik - Bücher
Great Book Prices Store
96,8% positive Bewertungen•1,4 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (385.541)
- c***m (417)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- l***1 (1488)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (Nr. 364594098367)
- c***t (921)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book I bought was reasonably priced and when it arrived it was in the 'Like New' condition specified in the listing. However, when I saw that the seller had not shipped the book after more than 15 days had passed since my order I felt I must write to say that I had actually placed an order with the seller and inquire when it planned to send the book. The brusque reply was that a tracking number was available, but no number HAD been created until I pointed out that I had placed the order.Catland by Hughes, Kathryn, Like New Used, Free shipping in the US (Nr. 356798982438)