Integrierte Marketingkommunikation: Ein ausgewogener Ansatz von Maxwell Winchester (E
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Integrierte Marketingkommunikation: Ein ausgewogener Ansatz von Maxwell Winchester (E-
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eBay-Artikelnr.:388666738284
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9780195596717
- Book Title
- Integrated Marketing Communication
- ISBN
- 9780195596717
Über dieses Produkt
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0195596714
ISBN-13
9780195596717
eBay Product ID (ePID)
13050025029
Product Key Features
Number of Pages
544 Pages
Publication Name
Integrated Marketing Communication : a Balanced Approach
Language
English
Publication Year
2019
Subject
Marketing / General, General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.1 in
Item Weight
24.7 Oz
Item Length
1 in
Item Width
0.8 in
Additional Product Features
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.802
Table Of Content
1. Introduction and Communication Theories2. Marketing Communications and Consumer Behaviour3. Marketing Communications Strategy and Planning4. Marketing Communications Positioning Objectives5. Promotions Mix 1: Advertising6. Promotions Mix 2:Public Relations7. Promotions Mix 3: Direct Marketing8. Promotions Mix 4: Sales Promotions9. Promotions Mix 5: Electronic and Social Media10. Media11. Responsible Marketing CommunicationGlossary
Synopsis
Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories., Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong and weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories., Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour.
LC Classification Number
HF5415.123
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- w***i (876)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
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grandeagleretail
98,2% positive Bewertungen•2,8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.056.656)
- c***a (121)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!
- m***4 (1606)- Bewertung vom Käufer.Letzter MonatBestätigter KaufLeaving positive feedback because 1) item was packed well & arrived as described 2) seller did give partial refund when subsequent price dropped below org purchase price. 3) communication was quick However, there was a downside to this transaction -item listed as in-stock but ended up waiting nearly a month for them to get it from their distributer then ship it to me (bought June 29th, arrived around July 21). Auction said 12-15 days. Better clarity would have prevented lot of frustration
- w***i (876)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!