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Artikelmerkmale
- Artikelzustand
- Book Title
- Google AdWords
- ISBN
- 9781449308384
Über dieses Produkt
Product Identifiers
Publisher
O'reilly Media, Incorporated
ISBN-10
1449308384
ISBN-13
9781449308384
eBay Product ID (ePID)
109532448
Product Key Features
Number of Pages
220 Pages
Publication Name
Google Adwords : Managing Your Advertising Program
Language
English
Subject
Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Social Aspects / General, Web / Search Engines, Advertising & Promotion
Publication Year
2011
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
13.5 Oz
Item Length
9.2 in
Item Width
7 in
Additional Product Features
Intended Audience
Scholarly & Professional
Illustrated
Yes
Table Of Content
Foreword;Preface; Terminology Used in This Book; Conventions Used in This Book; Attribution and Permissions; Safari® Books Online; How to Contact Us; Acknowledgments;Chapter 1: Getting Started; 1.1 Introduction to Google AdWords; 1.2 Where Ads Can Appear; 1.3 Creating a Google Account; 1.4 Creating an AdWords Account; 1.5 Managing Account Access; 1.6 Setting Up Your First Campaign;Chapter 2: Understanding the Auction; 2.1 How the AdWords Auction Works; 2.2 What Is Quality Score?; 2.3 Why Does Quality Matter?; 2.4 How Is Quality Score Calculated?; 2.5 Where to Find Quality Score; 2.6 How to Improve Quality Score;Chapter 3: Account Structure; 3.1 How AdWords Accounts Are Organized; 3.2 Why Structure Matters; 3.3 Your Organization Strategy; 3.4 Common Pitfalls;Chapter 4: Navigating Your Account; 4.1 Interface Overview; 4.2 That's the Tour!;Chapter 5: Campaign Settings; 5.1 Introduction to Campaign Settings; 5.2 Locations and Languages; 5.3 Networks and Devices; 5.4 Bidding and Budget; 5.5 Ad Extensions; 5.6 Advanced Settings;Chapter 6: Keywords; 6.1 How Keywords Fit Into the AdWords Auction; 6.2 Keyword Match Types; 6.3 Negative Keywords; 6.4 Keyword Rules and Editorial Guidelines; 6.5 How to Manage Keywords; 6.6 Keyword Details Reports; 6.7 How to Use the Keyword Tool; 6.8 Using Google Insights for Search;Chapter 7: Writing Ads; 7.1 Ad Text Requirements; 7.2 AdWords Ad Policies; 7.3 How to Create and Edit Ads; 7.4 How to Write Powerful Ads; 7.5 How to Use Dynamic Keyword Insertion;Chapter 8: Making Ads Stand Out; 8.1 Ad Extensions; 8.2 Location Extensions; 8.3 Product Extensions; 8.4 Sitelinks; 8.5 Call Extensions; 8.6 Social Extensions; 8.7 Mobile App Extensions;Chapter 9: The Google Display Network; 9.1 Introduction to the GDN; 9.2 The Display Network Tab; 9.3 Display Campaigns Tools; 9.4 Top 10 GDN Tips;Chapter 10: Additional Ad Formats; 10.1 Image and Flash Ads; 10.2 Video Ads; 10.3 Mobile Ads; 10.4 Image and Video Tips;Chapter 11: Bids, Budgets, and Billing, Oh My; 11.1 How Bidding Works; 11.2 How to Decide What to Bid; 11.3 Understanding Billing Options; 11.4 Applying Promotional Credits; 11.5 Monthly Invoicing; 11.6 Click Fraud;Chapter 12: Measuring Success; 12.1 What Are Your Goals?; 12.2 Conversion Tracking; 12.3 Google Analytics;Chapter 13: Agency Topics; 13.1 Managing AdWords Accounts for Clients; 13.2 The My Client Center; 13.3 Third Party Policy; 13.4 AdWords Editor; 13.5 Google Engage; 13.6 Google Certification; 13.7 And Finally, Good Luck!;Glossary;
Synopsis
"Google AdWords" will explain how each piece of Google's advertising platform works, focusing on areas that directly impact the performance and cost of the advertiser's campaigns. Each topic will include tips, strategies, examples, and suggestions that readers can apply to their own accounts., Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge. Learn the advantages of proper account structure based on tightly knit themes Understand AdWords auction and the importance of keyword Quality Score Determine your preferred bidding model and daily ad budget Evaluate campaign performance by timeframe, keyword, and other criteria Hone your keyword list whenever search queries trigger your ads Add negative keywords to filter out irrelevant queries Outperform competitors and organic search results with targeted ad copy Determine conversion goals, and use AdWords tools to track them
LC Classification Number
HF5415.1265
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96,7% positive Bewertungen•1,4 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (387.156)
- c***m (426)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- n***m (110)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGood price for the book. Shipping was slow. Messaged the seller a week after I ordered it to see when they were going to ship it. They responded immediately and said it would be shipped out soon. Got it about a week later. Book did arrive in the date range that they provided though  Minimal packaging. Book is Shrink wrapped and only wrapped in thin plastic. No bubble wrap. Book is in good shape though. 
- c***t (923)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book I bought was reasonably priced and when it arrived it was in the 'Like New' condition specified in the listing. However, when I saw that the seller had not shipped the book after more than 15 days had passed since my order I felt I must write to say that I had actually placed an order with the seller and inquire when it planned to send the book. The brusque reply was that a tracking number was available, but no number HAD been created until I pointed out that I had placed the order.Catland by Hughes, Kathryn, Like New Used, Free shipping in the US (Nr. 356798982438)